Search results for 'Marketing'

Authors: Mathur, D P; ;

Reference No: CMA0443TEC Pages: 15 Published on: 6, August, 1977

Abstract: The note discusses some issues regarding definitional approach and methods of calculation of marketing margins. Studies made in the past by the Directorate of Marketing and Inspection have also been examined to find an alternative method to increase the efficiency of marketing in India. ... More

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Authors: Gupta, V K;

Reference No: CMA0322TEC Pages: 6 Published on: 8, July, 1975

Abstract: The note deals with the existing role of different trading agencies in the development of marketing strategies for sale of pesticides in Guntur district. The note provides detailed background of users and non-users of the different types of pesticides in the area and gives suggestions to improve the marketing strategy ... More

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Authors: Raghuram, G; Dhasarathy, Anusha; Monippally, Preeti; Pathak, Rohit; Pillai, Malavika; Rohithari, Rajan;

Reference No: PSG0082 Pages: 21 Published on: 9, April, 2001

Abstract: This case looks at how to develop a marketing strategy for CONCOR, for transporting tea from gardens to the processing plants as containerized. cargo by rail. The worldwide trend in product movement is towards containerized. Tea is well suited to containerization, but very little containerization actually takes place, particularly in ... More

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Authors: Vora, M N;

Reference No: MAR0142TEC Pages: 15 Published on: 1, January, 1980

Abstract: This note describes the kind of marketing research studies conducted in India. It gives information about several reputed research agencies. ... More

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Authors: Koshy, Abraham;

Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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Authors: Vora, M N;

Reference No: MAR0269TEC Pages: 3 Published on: 1, January, 1981

Abstract: The note identifies the many decisions related to managing marketing research activities. It enlists the steps necessary to be used if an outside research agency is used. It also identifies and lists the questions which need answers for the search and selection of an outside agency. ... More

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Authors: George, P S;

Reference No: CMA0026 Pages: 11 Published on: 1, January, 1965

Abstract: The case covers export promotion activities of a leading manufacturer of lime juice and describes the problems in promoting its sales in the overseas market. ... More

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Authors: Koshy, Abraham;

Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

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Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

Reference No: MAR0272TEC Pages: 8 Published on: 1, January, 1982

Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More

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Authors: Ranade, C G;

Reference No: CMA0473TEC Pages: 8 Published on: 20, January, 1979

Abstract: The note explains two distinct marketing channels in cotton, and poses some questions regarding price spread across the channels. ... More

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Authors: Seetharaman, S P;

Reference No: CMA0531 Pages: 16 Published on: 1, January, 1980

Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More

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Authors: Sharan, Girja; Gupta, V K;

Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

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Authors: Mohanka, Madan; Jain, Abhinandan K;

Reference No: MAR0506 Pages: 16 Published on: 2, January, 2020

Abstract: In September 1977, Madan Mohanka, Managing Director of Tega Industries, a startup organisation, was reviewing the marketing strategy and plan for introducing new improved wear resistant rubber products in India in mining and metal processing industries. The case describes: products, product characteristics, potential market, likely demand, customer behaviour, current and likely ... More

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