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Search results for 'Market Research'

Related Searches: Market Research for, Market Research for pa, Market Research for pan, market research process, market research problem

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  1. Selling Sketches - The case of Artistically Yours (B)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(B) Pages: 17 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More

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  2. B-2-B Segmentation Exercise

    Authors: Kumar, Bipul; Abhishek;

    Reference No: MAR0479EX Pages: 12 Published on: 29, March, 2016

    Abstract: This exercise has been prepared to help the instructor in explaining the process of segmentation in B-2-B marketing context. The segmentation process in B-2-B context is different from consumer segmentation context and this exercise aims to highlight the steps involved in B-2-B segmentation process. This exercise will ... More

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  3. TI Cycles: New Product Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: MAR0352(B) Pages: 18 Published on: 1, January, 2003

    Abstract: The case describes the market research carried out by TI Cycles for assessing the opportunity available for geared bicycles in India. It presents the background of the company, its marketing function, the new product development process, and the performance till 1996-97. The case provides a detailed plan for market research ... More

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  4. Indian Products Limited (A): Preparing a Plan for Data Analysis

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(A) Pages: 10 Published on: 14, December, 1994

    Abstract: The case describes the cooking medium market in India. It provides details of a research study to assess opportunity for a new brand of small pack refined oil and determine the best product concept in terms of consumer acceptance and appeal. Three different phases of research for 1) generating attributes, 2) generating ... More

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  5. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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  6. TEGA Industries: Internationalisation Strategy for Conveyor Products 2011

    Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

    Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

    Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

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  7. Selling Sketches - The Case of Artistically Yours (A)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(A) Pages: 18 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he ... More

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  8. Santa Express

    Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

    Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

    Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

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  9. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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  10. Saptrishi Industrials

    Authors: Khurana, Rakesh; Dholakia, Nikhilesh;

    Reference No: MAR0192 Pages: 7 Published on: 1, January, 1977

    Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More

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  11. Consolidated Food Manufacturing Inc. (B)

    Authors: Desai, D K;

    Reference No: CMA0038(B) Pages: 8 Published on: 1, January, 1965

    Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More

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  12. Chemical Products Limited (A) - Defining a Research Problem

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(A) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More

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  13. Marketing Research Designs: A Note

    Authors: Jain, Abhinandan K;

    Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

    Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

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  14. Introducing a New Candy: Development of a Marketing Plan by the DS Group (C)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(C) Pages: 10 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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