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Search results for 'Entrepreneurship'
Related Searches: entrepreneurship d, entrepreneurship de, entrepreneurship develop, entrepreneurship devel, entrepreneurship develo
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DAMA: Weaving Lives
Authors: Sriram, M.S.; Sarin, Ankur;
Reference No: PSG0111 Pages: 21 Published on: 20, August, 2012
Abstract: The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting ... More
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The Piano Man
Authors: Karna, Amit; Jain, Anchal; Narayanan, Anaka; Haldipur, Amrita ;
Reference No: CIIE0029 Pages: 17 Published on: 5, December, 2024
Abstract: This case describes the journey of Arjun Sagar Gupta, a restaurateur and music lover who brought the worlds of jazz music and dining together. In 2015, Gupta started The Piano Man, Delhi’s first dedicated jazz club. Delhi was already home to a variety of bars and restaurants, but options for ... More
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Binks: Pitching a Customised Tailoring Services Startup
Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;
Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025
Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More
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Dozee: Scaling a Digital Healthcare Product Start-up in India
Authors: Mendonca, Valerie; Laha, Arnab;
Reference No: CIIE0030 Pages: 19 Published on: 26, February, 2025
Abstract: Dozee was established in 2015 by Mudit Dandwate and Gaurav Parchani, when they were both 31 years old. Dandwate and Parchani quit high-paying, high-tech jobs to begin working on ideas for a health tech start-up in India. Building on the concept of ballistocardiography and using software that incorporated Artificial Intelligence and Machine ... More
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Agrawal's 420: Challenges of Establishing and Growing a Traditional Business
Authors: Jain, Abhinandan; Sureka, KK;
Reference No: MAR0510 Pages: 24 Published on: 7, November, 2019
Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More
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Suta: Genesis and Growth of a Slow-Fashion Saree Brand in India
Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;
Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026
Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More
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Santa Express
Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;
Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022
Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More
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Chara Technologies Pvt Ltd: Seed Funding Challenges Before the Investment Committee
Authors: Jacob, Joshy; Varma, Jayanth R; Mendonca, Valerie;
Reference No: F&A0575 Pages: 23 Published on: 23, February, 2024
Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More
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Circles (A): The Birth of an Entrepreneurial Initiative
Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral ;
Reference No: CIIE0025(A) Pages: 14 Published on: 3, December, 2021
Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit cardholders to connect and make ... More
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Circles (B): Launch and Pivot
Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral;
Reference No: CIIE0025(B) Pages: 8 Published on: 3, December, 2021
Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More
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Gramshree, Ahmedabad
Authors: Purohit, Sonal; Gupta, Seema;
Reference No: CIIE0008 Pages: 16 Published on: 20, December, 2017
Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More
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Procam: New Paradigms in Long Distance Running
Authors: Sud, Mukesh; Chainani, Sunil;
Reference No: STR0463 Pages: 18 Published on: 17, November, 2021
Abstract: Procam International, set up by brothers Anil and Vivek Singh, has been working in the field of sports management in India for over two decades. Procam was the first organiser of large-scale long-distance running events in India, including the 2004 Mumbai Marathon. It conducts the following major events across four cities: • ... More
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Memorable Shaadi (Abridged)
Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie;
Reference No: CIIE0009AB Pages: 4 Published on: 6, November, 2017
Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More
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Memorable Shaadi
Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie; ;
Reference No: CIIE0009 Pages: 14 Published on: 6, November, 2017
Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More
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