Search results for 'Business'

Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

Reference No: PROD0319(B) Pages: 4 Published on: 19, December, 2018

Abstract: The transparency and consistency of Zerodha provided them mileage and the business model certainly disrupted the Indian brokerage industry. The zero-commission model was successful in attracting consumers and provided tough competition to other brokers. However, competitive advantage coming solely from low pricing may not always be sustainable in the long ... More

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Authors: Jain, Abhinandan K; Saha, Jahar;

Reference No: MAR0317(A) Pages: 15 Published on: 18, August, 1998

Abstract: A-One Starch Products Limited was established in the late thirties. It was a member of a large business group, and had been manufacturing starch and its derivatives for many diverse industries. It was the acknowledged industry leader for its "technology and product quality". The case describes the corn wet milling ... More

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Authors: Jena, Sanjay Kumar; Singla, Chitra;

Reference No: STR0465 Pages: 27 Published on: 31, March, 2022

Abstract: The case describes the journey of Raymond Group, an Indian family business group. The case focuses on the dispute between Vijaypat Singhania and his son, Gautam Singhania, over a “housing agreement”. The case has been prepared using data only from secondary sources. Therefore, it is information rich and narrates both ... More

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Authors: Sahay, Arvind;

Reference No: MAR0472 Pages: 12 Published on: 3, March, 2016

Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More

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Authors: Kiran, B S; Sharma, Rajat;

Reference No: MAR0515 Pages: 14 Published on: 5, January, 2021

Abstract: Tokri.com, a Pune-based hyperlocal e-grocery player was fighting an uphill battle. Its two main domain rivals, Big Basket and Grofers, with diverse business models, were marginally ahead in the race. Conventional brick-and-mortar players and the unorganised local mom-and-pop stores too were fiercely holding on to customers. Tokri planned a ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0322(B) Pages: 6 Published on: 5, May, 1999

Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0322(A) Pages: 7 Published on: 5, May, 1999

Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More

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Authors: Mathur, Ajeet;

Reference No: BP0319(B) Pages: 23 Published on: 14, February, 2007

Abstract: This case is a sequel to Thermax (A). It describes strategy formulation and implementation associated with decisions over investment and internationalization after the firm raised capital through an Initial Public Offering (IPO). While resolving top management succession issues, the firm finds itself in a business downturn that sharply erodes its ... More

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Authors: Tripathi, Sanjeev; Sahay, Arvind;

Reference No: MAR0464 Pages: 13 Published on: 16, March, 2015

Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More

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Authors: Cohen, A R;

Reference No: OB0019 Pages: 8 Published on: 1, January, 1964

Abstract: A young businessman grants an interview in which he airs his doubts and some opinions regarding the place of business and business administration in the personal life of an individual. Raises questions of possible divergence of objectives. ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(C) Pages: 18 Published on: 30, March, 2015

Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0436 Pages: 3 Published on: 27, June, 2013

Abstract: The case is about a service provided to rail commuters who lack the time to attend to their daily chores because of the long hours spent in commuting. It talks about the process of building the business of providing a laundry pick up and drop off service at the railway ... More

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Authors: Manikutty, S;

Reference No: BP0344 Pages: 12 Published on: 4, July, 2012

Abstract: The case deals with the issues in managing the growth of a family business engaged in retail and discount stores in Chennai. It highlights one of the strengths of family businesses, namely leveraging family resources into the business. The case also deals with issues of succession planning in family businesses. ... More

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Authors: Narayanaswami, Sundaravalli ;

Reference No: STR0492 Pages: 26 Published on: 25, July, 2025

Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More

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