Search results for 'Business'

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  1. Voltas Limited (A): Business Policy

    Authors: Vathsala, S; Tripathi, D;

    Reference No: BP0144(A) Pages: 17 Published on: 1, January, 1983

    Abstract: Describes the growth of Voltas over a 25-year period. The case identifies the significant changes in the companys strategies during this period. It highlights the challenges of the 1980s, and the opportunities and threats facing the company. ... More

  2. Simplifly Deccan: Evolution of Low Cost Carrier in India

    Authors: Bayon, Manoj; Ravichandran, N;

    Reference No: BP0321 Pages: 28 Published on: 2, January, 2008

    Abstract: The case provides an opportunity to evaluate the business strategy adopted by India's largest low cost airline. The focus of the discussion should be to review the strategy so far and identity immediate priorities of Air Deccan in the next two years. The case provides the background information on the ... More

  3. Core Emballage Limited - Out of the Box

    Authors: Monippally, M M; Krishna, Sunanda;

    Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

    Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

  4. Vodafone Gujarat (A) : Growing through Entrepreneurship

    Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

    Reference No: STR0455(A) Pages: 29 Published on: 31, March, 2021

    Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

  5. Vodafone Gujarat (B) : Reinforcing Competencies

    Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

    Reference No: STR0455(B) Pages: 11 Published on: 31, March, 2021

    Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

  6. Vadilal: Reinventing a Legacy Brand

    Authors: Kar, Rohan; Borah, Sourav;

    Reference No: MAR0560 Pages: 18 Published on: 6, May, 2026

    Abstract: In December 2019, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal lce Creams, reviewed a revealing brand health survey report, the company’s first in more than a century. Despite strong awareness, the brand’s appeal among younger consumers had declined; the brand appeared outdated and did ... More

  7. The Kilachand Group**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0053 Pages: 14 Published on: 1, January, 1974

    Abstract: History of a large Indian business house is provided to discuss intercompany investments, sole selling agency agreements, multiple subsidiary companies, and the nature of controls exercised in large groups. These topics can be discussed in the context of changing social values. ... More

  8. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

  9. Setco Automotive Ltd: Drivers of a Successful Turnaround

    Authors: Jacob, Joshy ; Desai, Naman; Godiawala, Savan;

    Reference No: F&A0541 Pages: 14 Published on: 27, February, 2019

    Abstract: The case examines the financial and operational causes of business failure associated with Setco Automotive Ltd. an auto-clutch manufacturing company located in India and then proceeds to identify the key turn around factors which eventually led to Setco becoming the largest producer of clutches for medium and heavy vehicles in ... More

  10. Villgro Innovation Marketing Private Limited: Addressing the Last Mile Delivery Problem

    Authors: Abhishek; Bhamoriya, Vaibhav;

    Reference No: MAR0439 Pages: 19 Published on: 10, July, 2013

    Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. While seeking to expand the business, ... More

  11. Indiagro Farmer Producer Company

    Authors: Ghosh, Ranjan Kumar; Tank, Nikita; John, Jannet;

    Reference No: CMA0821 Pages: 16 Published on: 27, September, 2021

    Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More

  12. Cozy Furniture Mart

    Authors: Balakrishnan, K;

    Reference No: F&A0311 Pages: 4 Published on: 1, January, 1977

    Abstract: Describes two furniture companies needing different costing systems. One deals with a few standard models while the other accepts unique jobs. The impact of the two different business strategies on shopfloor management, on the quantity of work-in-process and finished goods, and--more important--on the cost accounting system and related paperwork, is ... More

  13. Clariant India Limited (A)

    Authors: Dixit, M R; Pandey, I M;

    Reference No: BP0273 Pages: 10 Published on: 23, July, 2002

    Abstract: This case describes the situation faced by Mr. Prakash Rastogi, who was appointed as the managing director of Clariant (India) Limited, the Indian arm of Clariant International Limited, a newly spun off unit of Sandoz International Limited. Sandoz announced the world wide demerger of its chemicals business and spun it ... More

  14. MyZus Infotech Ltd.: Pursuit of an Idea (A)

    Authors: Varkkey, Biju; Pandey, Ajay;

    Reference No: CIIE0001(A) Pages: 28 Published on: 19, June, 2003

    Abstract: The case describes the initial years of MyZus Infotech, a company started by two students of IIT Bombay. The startup received support from the technology business incubator at IIT Bombay, and later moved to hired premises. They will also able to secure funding from an angel investor. One year later, ... More

  15. Growthfalcons: Creating Value in the F&B Sector

    Authors: Desai, Ashish; Chellapilla, Deep Prakash; Dhaigude, Amol S.; Majumdar, Adrija;

    Reference No: CDT0005 Pages: 13 Published on: 17, September, 2026

    Abstract: Girish Pai, a passionate entrepreneur, wanted to enter India’s booming food and beverage (F&B) sector in the post-COVID period. He had the scars of previous start-ups, solid credentials, a network to leverage and INR 4 crore to invest. He wanted to build GrowthFalcons as a platform-based business but was ... More

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