Reference No: PSG0149Pages: 19Published on: 10, June, 2026
Abstract: The case describes the journey of the Buddha Fellowship, a program designed to encourage entrepreneurship in the development. Given that the supporting organisation is rooted in the traditional development (NGO) sector but aims to support and nurture for-profit social enterprises to create large-scale impact, this case enables students to engage ... More
Reference No: CIIE0015Pages: 22Published on: 13, August, 2019
Abstract: In 2006, four successful entrepreneurs decided to establish a world-class mega university. Initially, the project progressed slowly until Vineet Gupta was able to locate a small plot of land in Sonipat, Haryana. Forty-eight hours before the payment deadline, Ashish Dhawan and Sanjeev Bikchandani agreed to invest in their personal capital to ... More
Reference No: CIIE0013Pages: 15Published on: 22, March, 2019
Abstract: AuthBridge is a leading Background Screening & Risk Assessment Company. Founded in 2005, its mission is to be among the top and dominant in every line of business it undertakes with its creative, continually improving solutions. AuthBridge has 200 clients in 2015, and wishes to grow to serve 2000 clients by 2020. The case outlines the ... More
Reference No: ECO0086Pages: 8 Published on: 1, January, 1967
Abstract: Describes the different kinds of problems faced by the pioneer of the textile industry in Ahmedabad. It is a study of how modern industrial entrepreneurs came into existence in India. ... More
Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: P&IR0095TECPages: 4 Published on: 1, January, 1978
Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More
Reference No: CMHS0041Pages: 17Published on: 8, January, 2018
Abstract: This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and ... More
Reference No: STR0455(A)Pages: 29Published on: 31, March, 2021
Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More
Reference No: MAR0546Pages: 23Published on: 30, August, 2024
Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More
Reference No: OB0240(B)Pages: 7Published on: 16, February, 2021
Abstract: The case is a continuation of the part (A) of the case and focusses on the expansion of Mime restaurants to other cities. After establishing Mirchi & Mime and Madeira & Mime in Mumbai, the parent company, Squaremeal Foods Private Limited (SFPL), opened another Mirchi & Mime outlet in the city of Indore. ... More
Reference No: OB0240(A)Pages: 16Published on: 6, March, 2020
Abstract: The case captures the origin and initial years of two restaurants Mirchi & Mime and Madeira & Mime, which exclusively employed Speech and Hearing Impaired persons (SHI) as servers (often called “waiters” in India).
It documents how the restaurants were set up, captures significant incidents during this initial period and the impact ... More