Search results for 'information systems st'

Authors: Bhandari, Labdhi R; Kulkarni, G R; Thomas, Philip S;

Reference No: BP0172 Pages: 45 Published on: 1, January, 1982

Abstract: This case describes the growth of L&T Limited as a whole and its business groups in particular since inception. Information on two major subsidiaries is also provided. The case is intended as a vehicle for analyzing and discussing issues in corporate growth. Examples of backward integration, possibilities for forward ... More

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Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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Authors: Jena, Sanjay Kumar; Singla, Chitra;

Reference No: STR0465 Pages: 27 Published on: 31, March, 2022

Abstract: The case describes the journey of Raymond Group, an Indian family business group. The case focuses on the dispute between Vijaypat Singhania and his son, Gautam Singhania, over a “housing agreement”. The case has been prepared using data only from secondary sources. Therefore, it is information rich and narrates both ... More

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Authors: Madhavan, S Kaushika;

Reference No: CISG0052 Pages: 18 Published on: 6, April, 1999

Abstract: This case describes the evolution of information system in a medium scale engineering company. This poses the problem of should the company decide to go in for an ERP solution or not. The case describes the setting that may lead to formulation of an IT strategy, the gaps in the ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0336TEC Pages: 5 Published on: 14, March, 2000

Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(C) Pages: 8 Published on: 1, January, 1973

Abstract: This case deals with the factors that facilitate comparison with standards of performance, budgeted or past, separating financial information and performance indicators. The reporting formats used in one of the four product groups are analyzed with a view to developing understanding of design variables in management reporting systems. ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0168 Pages: 19 Published on: 1, January, 1975

Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More

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Authors: Sinha, Piyush Kumar;

Reference No: MAR0346 Pages: 25 Published on: 24, October, 2002

Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More

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