Search results for 'and or ''

Authors: Jaiswal, Anand Kumar; Palan, Harit;

Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit;

Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

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Authors: Gupta, Anil K;

Reference No: CMA0712TEC Pages: 1 Published on: 1, January, 1992

Abstract: This note describes what networks do and how we can think about these metaphorically. ... More

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Authors: Dixit, M R; Prabhakar, Rohit;

Reference No: BP0179TEC Pages: 13 Published on: 1, January, 1984

Abstract: The purpose of this note is to answer the following questions: (a) How to identify the relevant environment of one's company? (b) What are the sources of environmental information? (c) How can one forecast the development in the environment? (d) How does one interpret the information so collected? (e) How ... More

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Authors: Parikh, Indira J; Garg, Pulin K;

Reference No: OB0065TEC Pages: 3 Published on: 1, January, 1976

Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More

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Authors: Jain, Gautam Raj; Singh, Ramadhar;

Reference No: OB0169TEC Pages: 9 Published on: 1, January, 1983

Abstract: The paper attempts to discuss theories of motivation. -- Taylor's Scientific Management, Maslow's Need Hierarchy, Herzberg's Two - Factor Theory, Alderfer's ERG Theory, Expectancy Theory, Equity Theory And Reinforcement Theory. ... More

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Authors: Ganesh, S R;

Reference No: OB0160TEC Pages: 2 Published on: 1, January, 1979

Abstract: This is a self-test containing statements intended to provide insights into the behaviour of people as change agents. It is an aid to identify participant's strength and areas for developments as change agents. It should be used in conjunction with a key for its analysis. ... More

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Authors: Mehta, S C; Bhatia, B S;

Reference No: MAR0089EX Pages: 7 Published on: 1, January, 1970

Abstract: This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More

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Authors: Seshan, Suresh A;

Reference No: F&A0128TEC Pages: 13 Published on: 1, January, 1970

Abstract: This note covers the following topics: purpose of preparing a balance sheet; format of a balance sheet; and a detailed description of each asset, liability and owners' equity item that appears in a normal balance sheet. The concluding part of the note describes how the effect of accounting transactions can ... More

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Authors: Kaul, Subhashini;

Reference No: MAR0405 Pages: 16 Published on: 2, April, 2009

Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More

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Authors: Chopra, Anil; Rao, Sreenivas S;

Reference No: BP0188 Pages: 1 Published on: 1, January, 1984

Abstract: Illustrates how managers are likely to face an awkward situation if they act on an impulse without first being sure of their facts. Naik assumes that Patil, one of his subordinates, is the one who has been promoted and congratulates him. Patil takes it for granted that his boss knows ... More

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Authors: Garg, Pulin K;

Reference No: OB0082TEC Pages: 11 Published on: 1, January, 1976

Abstract: The article describes an approch and part of the technology of working with groups. The major focus is in exploring how to be a person with others and not reducing them to enches and shadows of one's own self. ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0042TEC Pages: 9 Published on: 1, January, 1970

Abstract: The note deals with the basic elements of the reasoning process needed in management situations for comprehending and communicating effectively through everyday language. Most of the examples in this note are drawn from "Shaldon & Sons" and "Cooper Fabrics, Inc" (Harvard Business School cases) and students' written analyses of these cases. ... More

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