Reference No: COMM0007Pages: 20Published on: 9, September, 2011
Abstract: The case discusses the initiation of Sampoorna Parivartan (Total Transformation) at Brigade Enterprises Limited (BEL) which operates in the real estate and construction sector in south India. In 14 years, BEL had grown to become a conglomerate of five companies generating business worth Rs. 500 crore in 2010. Given the growth in business ... More
Reference No: MAR0495Pages: 22Published on: 31, March, 2018
Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More
Reference No: CMA0197Pages: 7Published on: 20, August, 1970
Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More
Reference No: BP0268(A)Pages: 6Published on: 19, November, 2001
Abstract: Mr. Alok Kumar Gupta is required to decide his company's response to a proposal for becoming a sub-contractor to A - One Confectioneries Private Limited (APL) a large national player in the biscuit industry with aspirations to be a leader in every region. The case describes the details of the ... More
Reference No: MAR0350Pages: 10Published on: 27, April, 2003
Abstract: The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and forwarding services to JOSH Denims, a leading manufacturer and marketer of denim garments. Over a year, an entire tier ... More
Reference No: BP0425Pages: 21Published on: 3, January, 2019
Abstract: This case study focuses on an educational institution and how it should strategise its online education programme. The case presents an opportunity to analyse the management education sector in India along with the future trends and aspirations of contemporary learners (students). The study points out the key decision variables and ... More
Reference No: F&A0575Pages: 23Published on: 23, February, 2024
Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More
Reference No: BP0235(G)Pages: 8Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More
Reference No: MAR0258TECPages: 27Published on: 1, January, 1980
Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More
Reference No: MAR0232Pages: 20Published on: 1, January, 1979
Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More
Reference No: PSG0092(A)Pages: 32Published on: 31, March, 2004
Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More
Reference No: BP0235(E)Pages: 9Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Computer Group of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. It had developed, through its own efforts, India's first computer and subsequent ... More
Reference No: CMA0774EXPages: 5Published on: 1, January, 1998
Abstract: This case discusses the existing norms of commercial banks' input distribution credit to private dealers. Based on the profile of two private dealers the case seeks to examine the desirability of formulating alternative loan appraisal and monitoring criterion based on business performance and ability to meet short-term and long-term debt ... More
Reference No: PROD0259Pages: 20Published on: 1, June, 2004
Abstract: Product Development (PD) in an organization has two critical parameters for competitive advantage: One is meeting customer's needs and the other being time-to-market or speed of delivery. This case discusses these and other important issues in the process of product development at HFCL, and tries to find out how PD ... More
