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  1. Teams and Conflicts: The Legal Team at Velocity Motors (Part B)

    Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

    Reference No: OB0249(B) Pages: 4 Published on: 26, June, 2025

    Abstract: Part B explores the interpersonal and group dynamics and tensions between the existing CLO, who is nearing retirement, and the deputy general counsel, who is being trained for the future CLO role. The conflict is intra-team (or within a team/subunit) in this case. The current CLO views their role ... More

  2. Suta: Genesis and Growth of a Slow-Fashion Saree Brand in India

    Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

    Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

    Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

  3. Indian Products Limited (D): Market Positioning and Choice of the Concept

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(D) Pages: 4 Published on: 14, December, 1994

    Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More

  4. Processes and Projects (India) Limited (B)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(B) Pages: 21 Published on: 1, January, 1976

    Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More

  5. Tata vs Mistry (D): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(D) Pages: 2 Published on: 29, March, 2023

    Abstract: Case (D) describes the verdict of the Supreme Court that upheld the decision of the board of Tata Sons to remove Mistry as the Chairman of the board. The 282-page-judgment set aside the 2019 judgment of the NCLAT that had restored Mistry as the Executive Chairman of Tata Sons and Director ... More

  6. Ghaziabad Goods Shed: Strategies for Improved Servicing of the Customer case Analysis and Reflections

    Authors: Raghuram, G; Bastian, Samantha;

    Reference No: PSG0105 Pages: 56 Published on: 22, October, 2008

    Abstract: The Ghaziabad (GZB) goods shed was one of the top rail goods handling points in the National Capital Region (NCR). The growth was expected to be robust in the forthcoming years, since GZB and Noida were high growth districts in the Uttar Pradesh part of the NCR. GZB goods shed ... More

  7. Circles (B): Launch and Pivot

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral;

    Reference No: CIIE0025(B) Pages: 8 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More

  8. Social Transformation of Indian Tribal Community: Unlocking the Potential by Healthcare

    Authors: Ravichandran, N.; Patel, Malay;

    Reference No: BP0397 Pages: 15 Published on: 10, January, 2017

    Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India. In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More

  9. Lighting up Lives Through Cooking Gas and Transforming Society

    Authors: Barua, Samir K; Agarwalla, Sobhesh K;

    Reference No: PSG0133 Pages: 32 Published on: 31, March, 2020

    Abstract: The case recounts a significant attempt at social transformation through a simple mechanism of providing cooking gas to the marginalised in society. Targeting about 100 million households in India that still use dung cakes, firewood and coal as the primary fuel for cooking, the government conceived the Pradhan Mantri Ujjwala Yojana1 ( ... More

  10. Radio Mirchi: Entry into Kolkata Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

    Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

  11. ISGEC (B): Product Adaptation and Pricing

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

    Reference No: MAR0307(B) Pages: 18 Published on: 1, January, 1996

    Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More

  12. Berger Paints: Defending and Growing in Decorative Segment

    Authors: Rajwade, Pratima; Mukherjee, Saral; Sreekumar, Arun; Karna, Amit ;

    Reference No: STR0476 Pages: 25 Published on: 17, August, 2023

    Abstract: In 2022, Berger Paints Ltd. (Berger) was one of the leading paint manufacturing companies in India. Despite the prolonged Covid-19 pandemic affecting businesses worldwide, Berger had reported promising revenue and profit figures and indicated strong growth potential for the future. With modest beginnings in 1923, Berger was able to grow to become ... More

  13. Crafting a Vision and Mission Statement for the Competition Commission of India

    Authors: Sharma, Sunil; Varkkey, Biju;

    Reference No: BP0392 Pages: 11 Published on: 31, March, 2016

    Abstract: The Government of India established Competition Commission of India (CCI hereafter) through an act promulgated in 2002 to shift regulatory focus from curbing monopolies to promoting competition. The organization became fully functional in 2009 and gained recognition for its proactive stance when it slapped a penalty of Rs. 6400 crore on eleven cement ... More

  14. Larsen and Toubro Limited (C)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(C) Pages: 8 Published on: 1, January, 1973

    Abstract: This case deals with the factors that facilitate comparison with standards of performance, budgeted or past, separating financial information and performance indicators. The reporting formats used in one of the four product groups are analyzed with a view to developing understanding of design variables in management reporting systems. ... More

  15. Hero Honda: Multi-segment Positioning and Selling

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0418 Pages: 27 Published on: 6, October, 2010

    Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More

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