Reference No: MAR0291Pages: 32Published on: 1, January, 1986
Abstract: Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More
Reference No: PSG0087Pages: 19Published on: 24, April, 2003
Abstract: Australia Post (AP) is faced with the issue of continuance of its monopoly status in the standard letter category, and the pressures of meeting social obligations, while ensuring profitability. This case looks into the organizational set up of AP, the different services offered by AP, and an idea of its ... More
Reference No: MAR0416(A)Pages: 28Published on: 21, September, 2010
Abstract: The case tries to capture the dynamics of growth of a diversifying financial services company in the Indian context through the years 1996 to2009. The company moved through four phases expanding its products and services., It studies and evaluates how the firm used various forms of communication and internal procedures; and ... More
Reference No: COMM0006(A)Pages: 7Published on: 26, February, 2010
Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More
Reference No: BP0234Pages: 10Published on: 4, October, 1995
Abstract: The case deals with the event of kidnapping of the general manager of Indian Oil Corporation's Guwahati Refinery in 1990, the accompanying effect on the Company, and the actions required by the Company. The case focuses on how the external political and economic environment that affects a company and what kind ... More
Reference No: BP0313(B)Pages: 7Published on: 13, July, 2006
Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More
Reference No: MAR0379Pages: 24Published on: 24, April, 2006
Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More
Reference No: MAR0343Pages: 13Published on: 21, September, 2001
Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More
Reference No: OB0204(B)Pages: 37Published on: 19, August, 2008
Abstract: In May 2005, the Wilh Wilhelmsen (WW) group took the decision of acquiring Unitor. The price was settled at 73.5 NOK. Despite obvious complementarity, it wasn't an easy decision. The acquisition had posed major challenges due to diversity in geographies, systems, products and markets. It was anticipated that this move would, mainly, ... More
Reference No: COMM0028Pages: 18Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
Reference No: MAR0412Pages: 5Published on: 8, January, 2010
Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More
Reference No: MAR0386Pages: 15Published on: 20, August, 2007
Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More
Reference No: BP0204TECPages: 5Published on: 1, January, 1989
Abstract: The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives
through communication, d) push and pull aspects ... More
