Reference No: MAR0319(B)Pages: 16Published on: 1, June, 1999
Abstract: Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in August 1997 in some of the states in India, starting with Gujarat. The CEO ... More
Reference No: MAR0231TECPages: 4 Published on: 1, January, 1979
Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More
Reference No: ECO0016Pages: 14Published on: 1, January, 1970
Abstract: This case is about estimating the likely long term growth in demand for steel castings in the country using the end use method. Students are asked to assess the scope for the company's expansion through an analysis of demand for steel castings during the next five to ten years,the ... More
Reference No: MAR0079Pages: 4Published on: 1, January, 1969
Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More
Reference No: MAR0101Pages: 4 Published on: 1, January, 1971
Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More
Reference No: ECO0071(A)Pages: 30Published on: 1, January, 1966
Abstract: The case discusses Tata Iron and Steel Company's decision to expand the output of steel to 2 million tonnes in 1956. It involves all the relevant micro and macro level factors such as government policy, project planning, technological change, return on investment, etc. ... More
Reference No: F&A0128TECPages: 13Published on: 1, January, 1970
Abstract: This note covers the following topics: purpose of preparing a balance sheet; format of a balance sheet; and a detailed description of each asset, liability and owners' equity item that appears in a normal balance sheet. The concluding part of the note describes how the effect of accounting transactions can ... More
Reference No: BP0098Pages: 3Published on: 1, January, 1975
Abstract: Describes: a) company history, b) its owner chairman and his style of management, and c) the opportunities and threats posed by a set of impending changes in leadership, appointment of a new deputy general manager, expansion, diversification, and professionalization. This case is a supplement to "Ajit Verma: The MBA' (F& ... More
Reference No: F&A0138(B)Pages: 11Published on: 1, January, 1970
Abstract: This case can be discussed in light of the students' expectations at the end of the discussion of Case (A). The union- management relations strain further in spite of the apparent rapport emerging at the end of Case (A). Describes the various facets of the conflict and provides some understanding ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: BP0352Pages: 5Published on: 24, December, 2013
Abstract: The case presents an insight ijnto the Guru Shishya Parampara. It is presents the outcome of a diaglogue the case writers had with Rajvaidya Dhanshankarji G Pandit (Vaidyaji), a practitioner of Ayurveda system of medicine using Nadi Nidan - pulse diagnosis. The case presents Vaidyaji's family background, initial learning, and ... More
Reference No: F&A0381Pages: 22Published on: 1, January, 1988
Abstract: The case evaluates the competitive strengths and weaknesses of the company using the financial analysis approach. It also highlights the strategies adopted by the company for increasing the shareholders' value. ... More
Reference No: CMHS0002Pages: 8Published on: 26, March, 2008
Abstract: Government is the largest provider of health services in Bihar, but it has a long history of non-performance. With the change of government, the state decided to provide medicines free of cost for most common ailments to outdoor and indoor patients in all government health facilities. The purpose was to ... More
