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  1. Winning Hearts and Minds of Workers and the Trade Union: PepsiCo Acquires Duke & Sons Ltd, India

    Authors: Varkkey, Biju; Mehta, Khushi;

    Reference No: P&IR0204 Pages: 36 Published on: 4, March, 2008

    Abstract: PepsiCo's takeover of Duke & Sons Ltd. gave the company extra growth and a competitive edge that it was looking for to enter and compete with its other rivals in the food and beverage industry in India. The company faced enormous challenges during the transition period and it took almost a ... More

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  2. The 'Uber of Procurement': BuyHive and its Growth Dilemma

    Authors: Kaul, Asha; Desai, Avani; Sharma, Sanjeev; Chakravarty, Urjani; Arora, Shubhda;

    Reference No: COMM0030 Pages: 17 Published on: 28, December, 2023

    Abstract: BuyHive, a sourcing platform, had been launched in 2020 during the pandemic. It was a Business-to-Business (B2B) tech-enabled sourcing and aggregator platform that connected buyers with suppliers using global sourcing experts and technology. After three years of organic growth, the company made projections, charting exponential growth of USD 600 million in ... More

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  3. Zoho Corp: Value Driven Business Model

    Authors: Narayanaswami, Sundaravalli ;

    Reference No: STR0492 Pages: 26 Published on: 25, July, 2025

    Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More

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  4. Arvind Limited: Confronting the Sustainability-Profitability Dilemma

    Authors: Singh, Kunwar Milind; Athaide, Gerard A; Jaiswal, Anand Kumar; Raj, S P;

    Reference No: STR0496 Pages: 18 Published on: 31, December, 2025

    Abstract: Arvind Limited, headquartered in Ahmedabad, Gujarat, India, was a leading textile conglomerate and ranked among the world's largest fabric manufacturers. It manufactured and supplied fabrics to global brands, including Calvin Klein, Gap Inc., Tommy Hilfiger, and the U.S. Polo Association. The sustainability-profitability dilemma was one of the key challenges ... More

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  5. Hero Honda: Multi-segment Positioning and Selling

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0418 Pages: 27 Published on: 6, October, 2010

    Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More

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  6. CavinKare Private Limited (B): Entry into Soaps and Detergents Market

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(B) Pages: 13 Published on: 17, August, 2007

    Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More

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  7. ITC Limited, Bangalore (B)

    Authors: Mathur, Ajeet;

    Reference No: BP0313(B) Pages: 7 Published on: 13, July, 2006

    Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More

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  8. Branded with Allegations: Labour Rights Violation in the Supply Chain

    Authors: Varkkey, Biju; Majumder, Mrinmoy;

    Reference No: P&IR0208 Pages: 4 Published on: 29, September, 2010

    Abstract: A garment manufacturing company located at Gurgaon, Haryana associated with Marks and Spencer (M&S), a large retailer was in the news when The Observer of London exposed the near sweatshop conditions existing in Indian factories. The company and the retailer were accused of violating Ethical Trading Initiatives (ETI) and ... More

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  9. Ghaziabad Goods Shed: Strategies for Improved Servicing of the Customer case Analysis and Reflections

    Authors: Raghuram, G; Bastian, Samantha;

    Reference No: PSG0105 Pages: 56 Published on: 22, October, 2008

    Abstract: The Ghaziabad (GZB) goods shed was one of the top rail goods handling points in the National Capital Region (NCR). The growth was expected to be robust in the forthcoming years, since GZB and Noida were high growth districts in the Uttar Pradesh part of the NCR. GZB goods shed ... More

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  10. The Rise and Fall of Bullion Banking at Scotiabank

    Authors: Narayanaswami, Sundaravalli; Agarwal, Anmaya;

    Reference No: IGPC0001 Pages: 23 Published on: 2, December, 2024

    Abstract: This case study traces ScotiaMocatta's journey from its acquisition by Scotiabank in 1997 to its peak in 2012 and decline leading to closure in 2020. It explores the bullion banking industry, including key functions, risks and products offered. The role of the London Bullion Market Association and the distinction between allocated and unallocated ... More

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  11. Airport Privatization: Bidding for Delhi and Mumbai (D)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(D) Pages: 3 Published on: 9, April, 2007

    Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More

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  12. Airport Privatization: Bidding for Delhi and Mumbai (C)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(C) Pages: 1 Published on: 9, April, 2007

    Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More

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  13. Barber and Barwil (A): Strategic Options

    Authors: Sharma, Yashoverman; Bhatnagar, Deepti; Raghuram, G; Sahay, Arvind;

    Reference No: BP0323(A) Pages: 27 Published on: 19, August, 2008

    Abstract: Wilh Wilhelmsen ASA of Norway was a traditional ship owning company that had diversified into the ?Maritime Services' sector. In addition to cargo transportation, its two main ?service' business areas were Ship Management (Barber International) and Port Agency (Barwil), established in 1975. Both companies had become big brand names in their ... More

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  14. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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