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  1. Winning Hearts and Minds of Workers and the Trade Union: PepsiCo Acquires Duke & Sons Ltd, India

    Authors: Varkkey, Biju; Mehta, Khushi;

    Reference No: P&IR0204 Pages: 36 Published on: 4, March, 2008

    Abstract: PepsiCo's takeover of Duke & Sons Ltd. gave the company extra growth and a competitive edge that it was looking for to enter and compete with its other rivals in the food and beverage industry in India. The company faced enormous challenges during the transition period and it took almost a ... More

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  2. The 'Uber of Procurement': BuyHive and its Growth Dilemma

    Authors: Kaul, Asha; Desai, Avani; Sharma, Sanjeev; Chakravarty, Urjani; Arora, Shubhda;

    Reference No: COMM0030 Pages: 17 Published on: 28, December, 2023

    Abstract: BuyHive, a sourcing platform, had been launched in 2020 during the pandemic. It was a Business-to-Business (B2B) tech-enabled sourcing and aggregator platform that connected buyers with suppliers using global sourcing experts and technology. After three years of organic growth, the company made projections, charting exponential growth of USD 600 million in ... More

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  3. Measurement of Fat and SNF Losses

    Authors: Patel, S M; Patel, D A;

    Reference No: CMA0089 Pages: 5 Published on: 1, January, 1966

    Abstract: This case is on one of the aspects of functional management in dairying organization viz. processing. The specific aspects dealt with in this case is measurement of fat and SNF losses. ... More

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  4. Retail Branding: Battles and War in the Indian Petroleum Industry

    Authors: Dixit, M R; Jain, Abhinandan K; Bhat, Ramesh; Maheshwari, Sunil Kumar;

    Reference No: MAR0382 Pages: 29 Published on: 14, July, 2006

    Abstract: The case opens with a brief description of the challenge posed by a leading company in petroleum retailing, Indian Oil Corporation Limited, to the ClubHP brand of HPCL. The case provides brief description of Indian Petroleum Industry and the profiles of key competitors in the industry. It also briefly describes ... More

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  5. Essar Steel India Limited: Managing and Turning Around a Distressed Firm in Insolvency

    Authors: Agarwalla, Sobhesh Kumar; Pandey, Ajay; Birmiwal, Nupur; Srivastava, Shreyas;

    Reference No: F&A0571 Pages: 32 Published on: 15, July, 2022

    Abstract: Essar Steel India Limited was one of the first 12 firms admitted for insolvency resolution under a newly created law in India—the lnsolvency and Bankruptcy Code, 2016. The case describes the challenges faced by the professional turnaround firm Alvarez and Marsal India (A&M) that was appointed by the committee of ... More

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  6. Research for Sales and Distribution Management Decisions

    Authors: Jain, Abhinandan K;

    Reference No: MAR0263TEC Pages: 12 Published on: 1, January, 1981

    Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More

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  7. Teams and Conflicts: The Legal Team at Velocity Motors (Part B)

    Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

    Reference No: OB0249(B) Pages: 4 Published on: 26, June, 2025

    Abstract: Part B explores the interpersonal and group dynamics and tensions between the existing CLO, who is nearing retirement, and the deputy general counsel, who is being trained for the future CLO role. The conflict is intra-team (or within a team/subunit) in this case. The current CLO views their role ... More

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  8. Edelweiss (A): Building and Managing Corporate Reputation

    Authors: Sahay, Arvind; Sharma, Nivedita;

    Reference No: MAR0416(A) Pages: 28 Published on: 21, September, 2010

    Abstract: The case tries to capture the dynamics of growth of a diversifying financial services company in the Indian context through the years 1996 to2009. The company moved through four phases expanding its products and services., It studies and evaluates how the firm used various forms of communication and internal procedures; and ... More

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  9. Anand Taluka Cooperative Purchase and Sales Union Limited, Anand

    Authors: Gopalaswamy, T P; Gupta, V K;

    Reference No: CMA0208 Pages: 4 Published on: 18, November, 1970

    Abstract: This case brings out the importance of functional and channel relationship of Taluka Purchase and Sales Unions in the fertilizer distribution channel, especially in the present context of decontrol of fertilizers. It also tackles the relationship between the functions to be performed and the decisions about he distribution channel. ... More

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  10. Suta: Genesis and Growth of a Slow-Fashion Saree Brand in India

    Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

    Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

    Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

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  11. Hero Honda: Multi-segment Positioning and Selling

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0418 Pages: 27 Published on: 6, October, 2010

    Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More

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  12. Teams and Conflicts: Cross-functional Conflict at Aguaverd (Part C)

    Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

    Reference No: OB0249(C) Pages: 3 Published on: 26, June, 2025

    Abstract: Part C focuses on the tension between the heads of legal and marketing departments over a proposed innovation. Thus, this part dives deep into cross-functional disagreements. The head of legal believed that the new idea raised compliance issues, while the head of marketing felt that the innovation could provide much-needed ... More

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  13. Planning and Implementation of Financing Area Development Scheme **

    Authors: Desai, D K;

    Reference No: CMA0240 Pages: 13 Published on: 19, October, 1972

    Abstract: The case discusses the planning and implementation of the Rs 50 crore financing area development scheme for the development of minor irrigation sources in two years. The strategy adopted for planning and implementation is analysed, the achievement of the programme is also discussed. The focus is on the financing of the ... More

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