Search results for 'Finance case sy'

Authors: Banerjee, Arindam;

Reference No: MAR0338(A) Pages: 9 Published on: 30, March, 2000

Abstract: This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dayal, Smita; Nerlekar, Varsha; Roy, Subhadip;

Reference No: MAR0545 Pages: 14 Published on: 4, July, 2024

Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Banerjee, Arindam;

Reference No: MAR0338(B) Pages: 11 Published on: 30, March, 2000

Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Akshat; Pandey, Ajay; Jain, Prateek;

Reference No: MAR0546 Pages: 23 Published on: 30, August, 2024

Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Chakrabarti, Sandip; Verma, Muskan;

Reference No: CTL0006 Pages: 32 Published on: 19, May, 2025

Abstract: Against the backdrop of India’s unprecedented investments in urban and regional rail-based mass transportation systems, this case introduces Ms. Anuradha Dey, the Managing Director (MD) of a major Metro Rail Corporation, who is leading a major metro rail construction program in a medium-sized city of India. Ms. Dey is ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Karna, Amit; Tiwari, Aarushi;

Reference No: STR0468 Pages: 23 Published on: 11, November, 2022

Abstract: What started as a FMCG distributor in 1967 in Kenya as Export Finance Company, is now a dynamic global conglomerate across 48 countries and 5 continents — Export Trading Group. ETG was taken over by the then CFO Mahesh Patel after exit of the founding stakeholders. It was then when the company shifted its ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+