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  1. Paper and Paperboards (PPBs)

    Authors: Tewari, Devi D; Chokshi, S N;

    Reference No: CMA0714 Pages: 15 Published on: 1, January, 1993

    Abstract: The paper industry in India is highly capital intensive and has grown rapidly in the past. Interesting to note that the number of pulp and paper units have increased from 17 in the early 1950's to 250 in 1985, and production of paper and paperboards from 1,35,000 tonnes in 1951 to 15,00,000 tonnes in 1985 - a ... More

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  2. Bharat Footwear Limited Discount Coupons

    Authors: Shah, Bhavin; Ravichandran, N;

    Reference No: QM0282 Pages: 7 Published on: 12, September, 2018

    Abstract: The case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide ... More

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  3. Capital Budgeting and Investment Decisions **

    Authors: Malya, M Meenakshi;

    Reference No: QM0020 Pages: 6 Published on: 1, January, 1967

    Abstract: Use of present value analysis payback period and annualized profit methods to aid decision making in capital budgeting. Requires John Dearden's note on Capital Budgeting. ... More

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  4. Scaling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Roy Dholakia, Ruby;

    Reference No: MAR0271TEC Pages: 17 Published on: 1, January, 1982

    Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More

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  5. Urmi Pharmaceutical Company (D)

    Authors: Vora, M N;

    Reference No: MAR0285(D) Pages: 52 Published on: 1, January, 1975

    Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More

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  6. Manjeshwari Mills (A)

    Authors: Mote, V L; Saha, Jahar; Shah, B G;

    Reference No: QM0117(A) Pages: 17 Published on: 1, January, 1977

    Abstract: The case begins with a letter from the mill's factory manager to Professor Shah of IIMA, inviting him to work on a costing system for the mill. Professors Shah and Mote meet the executives of the mill to discuss the details about the project. The discussions reveal that the Chief ... More

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  7. Premier Engineering Company Limited

    Authors: Ghose, A; Bhattacharyya, S K;

    Reference No: F&A0210 Pages: 6 Published on: 1, January, 1973

    Abstract: An engineering company is trying to prepare proforma financial statements, using ten months' actual and two months' estimated transactions as base year data. A comprehensive list of projected transactions is given for the budget year and the effect of these transactions has to be determined. ... More

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  8. Ranchi Refractories Company Limited (A)

    Authors: Mote, V L; Saha, Jahar;

    Reference No: QM0096(A) Pages: 13 Published on: 1, January, 1977

    Abstract: The case starts with the questions of product profitability and increases price of certain products. The questions arise because the company was consistently using money. The problem therefore is how to improve the profitability of the company. It is unviable without price increase. If, 'no' what should be the product ... More

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  9. Monarch Enterprises (A)

    Authors: Roy Dholakia, Ruby;

    Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

    Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

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  10. SYS Fertilizers (B): Product Mix Optimisation

    Authors: Shinde, Shubham A; Parameshwari, Yoga M; Narayanaswami, Sundaravalli ;

    Reference No: O&DS0007(B)EX Pages: 4 Published on: 6, January, 2025

    Abstract: Shruti, the Production Manager at SYS Fertilizers, is drafting a budget to optimize profits for nitric acid plant. SYS Fertilizers produce nitric acid in three concentrations, i.e. 60%, 68%, and 98%. Prices vary for each concentration and distribution channel via tankers, containers, and pipelines. Shruti's challenge is to strategise a plan aligning ... More

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  11. Capacity Tangle

    Authors: Kalro, A H; Issac, Akkanad M; Narayanan, N;

    Reference No: QM0104 Pages: 8 Published on: 1, January, 1977

    Abstract: Deals with the problem of establishing the aggregate production capacity of a small ceramics shop which manufactures a variety of ceramic articles. The case describes the production process, including the equipment used, and details of the various products manufactured (such as the number of articles per set, sizes, weights, number ... More

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