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  1. Deepening Gender Diversity and Inclusion at ACG

    Authors: Arora, Harnain Kaur; Vohra, Neharika;

    Reference No: ADCLOD0008 Pages: 15 Published on: 10, February, 2026

    Abstract: The case describes the diversity and inclusion (D&I) initiatives undertaken at ACG (Associated Capsules Group) a multinational pharmaceutical company, headquartered in Mumbai, India. A nuanced view of the simultaneous top-down and bottom-up organizational development (OD) approach was taken by the organization to inculcate D&I in everyday functioning of ... More

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  2. Retail Branding: Battles and War in the Indian Petroleum Industry

    Authors: Dixit, M R; Jain, Abhinandan K; Bhat, Ramesh; Maheshwari, Sunil Kumar;

    Reference No: MAR0382 Pages: 29 Published on: 14, July, 2006

    Abstract: The case opens with a brief description of the challenge posed by a leading company in petroleum retailing, Indian Oil Corporation Limited, to the ClubHP brand of HPCL. The case provides brief description of Indian Petroleum Industry and the profiles of key competitors in the industry. It also briefly describes ... More

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  3. Organizational Structure and Dynamics

    Authors: Khandwalla, Pradip N;

    Reference No: OB0038TEC Pages: 6 Published on: 1, January, 1976

    Abstract: An organization is defined as a particular patterning of tasks, human skills or abilities, techniques, and formal roles. Thus, in analyzing an organization, it is useful to identify the properties of its tasks, members, techniques and structure, particularly to identify how these are related. What pattern of tasks, techniques, etc ... More

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  4. Research for Sales and Distribution Management Decisions

    Authors: Jain, Abhinandan K;

    Reference No: MAR0263TEC Pages: 12 Published on: 1, January, 1981

    Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More

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  5. Larsen and Toubro Limited (A)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(A) Pages: 19 Published on: 1, January, 1974

    Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More

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  6. Larsen and Toubro Limited (J)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0223 Pages: 5 Published on: 1, January, 1974

    Abstract: Describes the budget formulation and settlement process arising out of the consultants' recommendations for providing the required linkage between the corporate management's expectations and the potential and opportunities perceived by the operating and executive managements. The nature of participation and involvement of all levels of management  from corporate management to ... More

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  7. Larsen and Toubro Limited (I)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(I) Pages: 16 Published on: 1, January, 1974

    Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More

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  8. Project Planning and Scheduling for Implementation

    Authors: Korgaonker, M G;

    Reference No: PROD0210TEC Pages: 25 Published on: 1, January, 1991

    Abstract: This note deals with planning and scheduling implementation of projects. It begins by considering the Work Breakdown Structure (WBS) of a project as a fundamental requirement for development of planning and scheduling systems. Various methods of structuring the WBS of projects are first discussed at length, including ways of establishing ... More

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  9. Ferox and Xel Business (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0322(A) Pages: 7 Published on: 5, May, 1999

    Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More

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  10. Ferox and Xel Business (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0322(B) Pages: 6 Published on: 5, May, 1999

    Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More

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  11. Economic and Social Implications of Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0230TEC Pages: 15 Published on: 1, January, 1979

    Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More

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  12. Indian Products Limited (C): Data Analysis and Interference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

    Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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  13. Larsen and Toubro Limited (B)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(B) Pages: 13 Published on: 1, January, 1973

    Abstract: The team of consultants engaged in defining L&T's businesses, and streamlining its management planning and control systems, identifies four major "product groups" as distinct businesses of L&T. The existing reporting system in relation to one of these four groups is described. The case seeks to identify the determinants ... More

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  14. Emami's Fair and Handsome Fairness Cream

    Authors: Sahoo, Debajani; Vyas, Preeta H;

    Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

    Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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