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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Marketing Simulation Game**

    Authors: Mehta, S C; Bhatia, B S;

    Reference No: MAR0089EX Pages: 7 Published on: 1, January, 1970

    Abstract: This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More

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  2. Marketing Research Services (Private) Limited (D)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(D) Pages: 9 Published on: 1, January, 1967

    Abstract: This is the fourth case in the series, describing the inferences drawn and the recommendations put forward by the research agency to the client. Students are expected to play the role of the decision maker and use the information to arrive at specific decisions. The question of reliability and relevance ... More

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  3. Vega Marketing Company

    Authors: Patel, Nitin R;

    Reference No: PROD0151 Pages: 8 Published on: 1, January, 1979

    Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More

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  4. Note on IPCL

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0145TEC Pages: 8 Published on: 1, January, 1976

    Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More

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  5. Divya Bhaskar

    Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

    Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

    Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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