Reference No: MAR0091Pages: 11Published on: 1, January, 1971
Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More
Reference No: PROD0145TECPages: 17 Published on: 1, January, 1978
Abstract: This note deals with the important aspects of integrated maintenance management. Issues discussed relates to: 1) for management: role and organizational structure; 2) for/in maintenance: strategy formulation and action plan; 3) planning, allocation, scheduling and control of resources; 4) design and implementation of information system; 5) inspection and test procedures; 6) control of cost; and 7) ... More
Reference No: QM0222Pages: 6Published on: 1, January, 1992
Abstract: This case describes the crew scheduling process for freight trains at a crew change point in Vadodara division. The various labour related constraints are given. The objective of this case discussion is to develop an information system, possibly a decision support system, to aid in the crew scheduling decision. ... More
Reference No: PROD0292Pages: 16Published on: 16, June, 2008
Abstract: Novire Technologies, an IT based logistics solutions provider, had introduced a new system called Automatic Vehicle Location (AVL) which uses Global Positioning System to track vehicles. ABC Private Ltd (ABC), a cement manufacturing company, decided to try this system and went for a pilot study on five of its trucks. ... More
Reference No: RJMC0013Pages: 13Published on: 8, November, 2010
Abstract: The Director of the National Institute of Siddha, Chennai, has to decide on a strategy to meet his objective of developing, promoting, and propagating the science and art of Siddha, an ancient system of medicine. The strategy assumes importance in the light of the recent efforts of the government to ... More
Reference No: QM0129(A)Pages: 32Published on: 1, January, 1977
Abstract: Case (A) discusses the drug distribution system in Uttar Pradesh. The problems being faced are presented, as also details of the existing records, information flow, and the way procurement, stocking and supply decisions have been made. The case also provides sampled data on demand and supply position in the past. ... More
Reference No: QM0060Pages: 4Published on: 1, January, 1975
Abstract: This case describes the strategy for introducing a computer- based management information system in a large firm producing a single major product at several factories. ... More
Reference No: PROD0264Pages: 33Published on: 18, October, 2004
Abstract: The market share for cement transportation by rail had declined from 56% to 43% over the past decade. In an attempt to arrest the sliding market share, the Indian Railway (IR) wished to focus more on customer service by expanding the scope of its offer to a third party logistics service provider. ... More
Reference No: PROD0025Pages: 17Published on: 1, January, 1967
Abstract: The case describes the processing of materials in a large vertically integrated textile mill. The company does not have a centralized planning and control section. Very often orders from the merchants and distributors cannot be filled immediately. The management is considering ways and means to cut down large process? inventories ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: PSG0105Pages: 56Published on: 22, October, 2008
Abstract: The Ghaziabad (GZB) goods shed was one of the top rail goods handling points in the National Capital Region (NCR). The growth was expected to be robust in the forthcoming years, since GZB and Noida were high growth districts in the Uttar Pradesh part of the NCR. GZB goods shed ... More
Reference No: PROD0107Pages: 18Published on: 1, January, 1976
Abstract: This comprehensive case deals with all aspects of materials planning and control in a medium?sized public sector manufacturing organization with an annual sales turnover of over Rs 3 crore. The emphasis is on spare parts management. The case raises the following issues: fixing of targets for investment in inventories; inventory ... More
Reference No: MAR0181(A)Pages: 6Published on: 1, January, 1977
Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More
Reference No: F&A0249Pages: 28Published on: 1, January, 1974
Abstract: The general manager was considering what additional control information should be collected and what control practices adopted so that the venture would be successful, and conform to plans. He was concerned about the increasing outstanding balances in the current accounts for supplies and requisites to fishing boats.This case is ... More
Reference No: PROD0266Pages: 9Published on: 26, April, 2004
Abstract: The central managerial and policy issue presented in the case to understand the implications of reconditioning time, inventory allocation policy, structure of the distribution system to the size of the float inventory as measured by appropriate service level. Such problems arise in a variety of situations. The case presents a ... More
