Reference No: MAR0090Pages: 14Published on: 1, January, 1972
Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More
Reference No: CMA0250Pages: 5Published on: 6, February, 1973
Abstract: This case is designed to show the interrelationship between procurement, milling and storage place required. The rice mill can keep an inventory of paddy or rice. The mill also has the option of buying paddy from the market at prevailing rates or buy at an earlier period when the prices ... More
Reference No: PSG0058Pages: 4Published on: 1, January, 1989
Abstract: This case examines the composition of the board of the Pallavan Transport Corporation. The members are drawn from various departments of the Tamil Nadu Government. This in turn affects the decision-making. It also brings out the low-key role of the chairman, who is drawn from either the IAS or IPS. ... More
Reference No: PROD0032Pages: 37 Published on: 1, January, 1966
Abstract: A large printing press employing about six hundred persons is operating like a service organization for a state government. There is a large backlog of orders in some sections of the press, whereas some other sections are having excess capacity. The management is working under several constraints, particularly under several ... More
Reference No: PROD0266Pages: 9Published on: 26, April, 2004
Abstract: The central managerial and policy issue presented in the case to understand the implications of reconditioning time, inventory allocation policy, structure of the distribution system to the size of the float inventory as measured by appropriate service level. Such problems arise in a variety of situations. The case presents a ... More
Reference No: CMA0715TECPages: 13Published on: 1, January, 1994
Abstract: Rural Financial Institutions (RFIs) have been built over decades by appropriate changes in institutional (non-price policies) and the interest rate structures and processes. Four significant achievements are: improved access of marginal and small farmers to credit; remarkable rural financial deepening; somewhat diversified multi-product loans to farmers, inputs dealers and agro-marketing ... More
Reference No: F&A0423TECPages: 7Published on: 8, February, 1996
Abstract: This note discusses portfolio theory and the principles of diversification; the role of market model assumptions in simplifying the portfolio selection problem; and the Capital Asset Pricing Model (CAPM) as an equilibrium condition flowing from portfolio theory. ... More
Reference No: IMG0009TECPages: 18Published on: 5, February, 1995
Abstract: This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for almost two decades and the recently of Coke after and withdrawal from India in 1977.The note provides ... More
Reference No: MAR0507Pages: 18Published on: 9, January, 2020
Abstract: Razorpay is a four-year-old Indian B2B fintech startup in digital payments which is venturing into digital lending. It aims to simplify digital payment flows involved in acceptance, processing, and disbursement of payments through superior technology and automation. This case details how Razorpay creates value for businesses by offering service ... More
Reference No: PSG0140Pages: 34Published on: 16, November, 2021
Abstract: The case discusses the uncertainties and complexities faced by Kolkata Metro Rail Corporation during the construction of India’s first under river metro in Kolkata. Kolkata East West Metro Corridor project comprises of an under river tunnel that is constructed underneath river Hooghly.
The major task of KMRC was to ... More
Reference No: QM0231Pages: 20Published on: 1, January, 1992
Abstract: This case is about the operating information systems of the Indian Railways in which there is a choice to be made about the configuration of the entire system. While at the central level, there will be a single node at Delhi and at the field level there will be nodes ... More
Reference No: BP0263(B)Pages: 12Published on: 8, January, 2001
Abstract: This case describes the efforts of Torrent Gujarat Biotech Limited to mitigate unexpected developments in implementing a backward integration project. The management decided to develop the technology indigenously. It collaborated with a consortium of scientists in Europe and a research laboratory in USA. As of 1995, it was required to evaluate ... More
