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Search results for 'marketing cases 2'

Related Searches: marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2023

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  1. Marketing Orientation and Corporate Policy in the Public Sector**

    Authors: Kulkarni, G R;

    Reference No: BP0036 Pages: 7 Published on: 1, January, 1969

    Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More

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  2. The Electronics Corporation of India Limited (ECIL) (D)

    Authors: Manikutty, S;

    Reference No: BP0235(D) Pages: 12 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Consumer Electronics Group (CEG) of ECIL, a multiproduct, multidivisional company. CEG is mainly in the business of manufacturing and marketing black and white and colour TVs. It was among the earliest manufacturers of TVs and had built a solid brand image in ... More

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  3. Reference Groups**

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0249TEC Pages: 4 Published on: 7, February, 1973

    Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More

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  4. Western India Fisheries Corporation

    Authors: George, P S;

    Reference No: CMA0371 Pages: 12 Published on: 1, October, 1975

    Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More

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