Reference No: COMM0028Pages: 18Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
Reference No: MAR0265(E)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0715TECPages: 13Published on: 1, January, 1994
Abstract: Rural Financial Institutions (RFIs) have been built over decades by appropriate changes in institutional (non-price policies) and the interest rate structures and processes. Four significant achievements are: improved access of marginal and small farmers to credit; remarkable rural financial deepening; somewhat diversified multi-product loans to farmers, inputs dealers and agro-marketing ... More
Reference No: MAR0496Pages: 21Published on: 5, October, 2018
Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More
Reference No: F&A0423TECPages: 7Published on: 8, February, 1996
Abstract: This note discusses portfolio theory and the principles of diversification; the role of market model assumptions in simplifying the portfolio selection problem; and the Capital Asset Pricing Model (CAPM) as an equilibrium condition flowing from portfolio theory. ... More
Reference No: CMA0079Pages: 12Published on: 7, February, 1967
Abstract: The case is about a study of the economics of exporting raw materials for cattle feed and substituting the exported quantity of nutrients by growing fodder crops versus not exporting it. The case was used for class discussion as one of the macro-level problems of Indian Agriculture in MAI course. ... More
Reference No: IGPC0003Pages: 27Published on: 10, October, 2025
Abstract: The Emerald Jewel Industry India Limited (EJIIL) exemplifies strategic initiatives like prioritising quality, embracing innovation and implementing effective operational practices that have positioned it as a leader in the Indian gems and jewellery industry. Over the years, the EJIIL has expanded its operations to cater to both domestic and global ... More
Reference No: CMA0285Pages: 7Published on: 6, January, 1975
Abstract: Highlights problems millers face in the procurement of paddy under the levy system where paddy is sold in the open market but millers have to sell rice at controlled prices and quality specifications to the government. Explores ways and means of meeting paddy requirements of millers making milling operations remunerative. ... More
Reference No: CMA0439TECPages: 24Published on: 27, July, 1977
Abstract: Deals with the need for efficiency in the marketing system, and various factors influencing marketing of agricultural produce at the farm and marketing-firm levels. An attempt is also made to study the ideal marketing system for farm produce and factors causing deviations. ... More
Reference No: MAR0385(A)Pages: 22Published on: 17, August, 2007
Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More
Reference No: MAR0514Pages: 23Published on: 21, August, 2020
Abstract: Shivam Finance is a private lending firm operating in the Bhilwara district in Rajasthan. It offers loans for buying two-wheelers to the customers of the nearby districts. The firm has applied for a nonbanking financial company (NBFC) licence as the regulations changed, and it became difficult for the firm to ... More
Reference No: MAR0082TECPages: 28Published on: 1, January, 1969
Abstract: This is a comprehensive technical note based on material from published sources on the subject. The areas covered include relevant definitions, new product life cycle, and adoption stages. The note is illustrated by relevant charts and models and also gives a checklist for new industrial products. The note has been ... More
Reference No: BP0070Pages: 23Published on: 1, January, 1976
Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More
Reference No: MAR0265(B)TECPages: 4Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
