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Search results for 'marketing management case st'

Related Searches: marketing management case stu, marketing management case stud, marketing management case studies, marketing management case studies with solutions pdf

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  1. Tihar Jail Products ? Branding, Distribution and Communication Strategy

    Authors: Sharma, Dheeraj;

    Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012

    Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More

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  2. HSBC: Facilitating Trade Finance using Blockchain

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

    Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

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  3. Core Emballage Limited - Out of the Box

    Authors: Monippally, M M; Krishna, Sunanda;

    Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

    Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

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  4. Ticket Pricing in Sports

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0478TEC Pages: 13 Published on: 17, March, 2016

    Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More

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  5. Zerodha - A Success Story(A)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

    Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

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  6. SUGAR Cosmetics: Employee Influencers and Channel Conflict (B)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(B) Pages: 2 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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  7. SUGAR Cosmetics: Employee Influencers and Channel Conflict (A)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(A) Pages: 21 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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  8. Sugar Processing Unit

    Authors: Gupta, Ramesh;

    Reference No: CMA0684 Pages: 7 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up,required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

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