Reference No: MAR0522Pages: 31Published on: 2, August, 2022
Abstract: The case highlights the journey of a digital gold loan start-up which offers low interest rates, doorstep service, speedy documentation, locker and quick gold withdrawal features to customers looking for a gold loan. This enables the customers to eliminate the fear of social stigma associated with gold loans and complete ... More
Reference No: O&DS0001Pages: 8Published on: 3, August, 2023
Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More
Reference No: MAR0400Pages: 27Published on: 8, August, 2008
Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More
Reference No: CMA0571(A)Pages: 29Published on: 1, January, 1983
Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More
Reference No: PROD0051(A)Pages: 24 Published on: 1, January, 1967
Abstract: Discusses the major technological developments accomplished over a period of ten years. Technological problems have been highlighted in particular. In the process of doing its own development work, the company had to face on the one hand many a financial and growth problem, and on the other, further product?development ... More
Reference No: P&IR0076Pages: 8 Published on: 1, January, 1975
Abstract: The case deals with the problem of promotion in a textile mill. The situation arose when a salesman died and his position was to be filled in by one of the two joint salesmen who were working under him. One of them had many years' experience in the sales department, ... More
Reference No: MAR0534Pages: 24Published on: 18, July, 2023
Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic.
Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More
Reference No: BP0280(C)Pages: 18Published on: 2, December, 2002
Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More
Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
Reference No: MAR0387Pages: 21Published on: 20, August, 2007
Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More
Reference No: MAR0526(B)Pages: 2Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: MAR0526(A)Pages: 21Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: MAR0422Pages: 31Published on: 14, November, 2011
Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More
Reference No: MAR0385(A)Pages: 22Published on: 17, August, 2007
Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More
Reference No: CMA0242Pages: 12Published on: 19, October, 1972
Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More
