Reference No: CMA0247Pages: 15Published on: 7, February, 1973
Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More
Reference No: CMA0785TECPages: 31Published on: 1, January, 2000
Abstract: Considering the new economic environment this note analyses farmers' output and marketed surplus responses to barter terms of trade which is likely to change in the wake of de-protection of trade and industry, besides non-price factors for four/three major agricultural commodity group. It also, in the same context, evaluates ... More
Reference No: IMG0014Pages: 7Published on: 20, April, 1998
Abstract: Based on real life experience, the case highlights the rising and falling fortunes of a small company, consequent on the change in the economic environment. It also highlights how stable joint venture relationships can change overnight with opening up to markets and Liberalization of a Protected economy. ... More
Reference No: CIIE0008Pages: 16Published on: 20, December, 2017
Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More
Reference No: CMA0784TECPages: 17Published on: 1, January, 2000
Abstract: This note first briefly discusses the new economic policies as they pertain to the agricultural sector. It then formally tests the impact of relative farm prices which these policies aim to improve and the non-price factors on both aggregate agricultural output and marketed surplus considering the Nerlovian type of Partial ... More
Reference No: CMA0802(B)Pages: 20Published on: 1, January, 2004
Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More
Reference No: F&A0209Pages: 14 Published on: 1, January, 1973
Abstract: Deals with the treatment of deferral of the selling and distribution expenses during 1971- 72. It focuses on the accounting treatment of training, sales promotion and selling, and distribution expenses incurred for the development of demand for fertilizers to be produced by new manufacturing units outside the "economic zones" of the ... More
