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Search results for 'market research problem definition'

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  1. Tej Auto Limited (A): Problem Definition

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

    Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

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  2. Chemical Products Limited (B) - Research Design

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

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  3. ABC Films: Marketing Research on Product Placement (A)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun ;

    Reference No: MAR0483(A) Pages: 3 Published on: 31, March, 2016

    Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More

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  4. Indian Product Limited(A1): Preparing a Research Plan

    Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

    Reference No: MAR0398 Pages: 4 Published on: 16, July, 2008

    Abstract: The case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the opportunity in the SPRO market. The case can be used to assess the concept ... More

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