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Search results for 'marketing cases 20'

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  1. Innovative Practices for Managing Field Staff Knowledge: KM at Eureka Forbes 2004-2010

    Authors: Verma, Sanjay;

    Reference No: BP0337(C) Pages: 41 Published on: 31, March, 2011

    Abstract: This is the third case from a three cases series. 2004 onwards, Eureka Forbes Ltd. (EFL) took unique initiatives to collect knowledge of its sales people. Various contests were devised and the learning was ploughed back into the organization. It also helped the organization to face various challenges. The challenge now ... More

  2. Use of Technology and Beyond: Creating Euroshare for Knowledge Management at Eureka Forbes 2002-2004

    Authors: Verma, Sanjay;

    Reference No: BP0337(B) Pages: 10 Published on: 31, March, 2011

    Abstract: This is the second case from a three case series. From 2002 to 2004 Eureka Forbes Ltd. (EFL) took a series of technology initiatives to implement Knowledge Management (KM). The initiative was partially successful and the KM team had many challenges it had yet to face. A small percentage of sales people ... More

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