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  1. Zoho Corp: Value Driven Business Model

    Authors: Narayanaswami, Sundaravalli ;

    Reference No: STR0492 Pages: 26 Published on: 25, July, 2025

    Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More

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  2. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

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  3. EaseMyTrip: Bootstrapped Redemption

    Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

    Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

    Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

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  4. Change in Information Flow at Employee's Provident Fund Organization and the Predicament of Mr. Ganesh Babu

    Authors: Verma, Sanjay;

    Reference No: CISG0094 Pages: 22 Published on: 19, June, 2007

    Abstract: The case describes a situation where an officer in an organization develops small software that would have helped the organization in growth of its business. In spite of being a very useful application it acceptability is very low. The software has impact on the personal relationship of software project manager ... More

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  5. Creating a Compelling Data Story - Inside a Search Engine's Ad Sales Strategy

    Authors: Ranganathan, Kavitha;

    Reference No: IS0140 Pages: 5 Published on: 1, October, 2020

    Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More

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  6. Indian Railways' Computerized Passenger Reservation System

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: QM0213 Pages: 21 Published on: 1, January, 1988

    Abstract: Computerization of the Passenger Reservation System (PRS) is a key strategy in the corporate plan (1985- 2000) of the Indian Railways. As a part of this strategy, computerized PRS had been implemented in Delhi, Madras, Bombay and Calcutta by the end of 1988. The PRS in the secondlevel cities of Hyderabad, ... More

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  7. Zoom's Lightning Bolt Is Made of Clouds (B)

    Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

    Reference No: IS0141(B) Pages: 7 Published on: 31, March, 2021

    Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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  8. Bharti Cellular Limited (A)

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: PSG0092(A) Pages: 32 Published on: 31, March, 2004

    Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More

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  9. Zoom's Lightning Bolt Is Made of Clouds (A)

    Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

    Reference No: IS0141(A) Pages: 17 Published on: 31, March, 2021

    Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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  10. Sorting: Part I- Basic Methods, Part II- Advance Methods

    Authors: Patel, Nitin R;

    Reference No: QM0123TEC Pages: 16 Published on: 1, January, 1977

    Abstract: Part- I describes basic methods of sorting records stored in the primary memory of a computer. Methods covered are distribution, distribution counting, radix, insertion, selection, merge insertion, bubble, shell and radix exchange sorts.Part- II covers advanced methods that are complex but efficient for sorting files residing in the main ... More

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  11. Architecture of Some Recent CPU Chips

    Authors: Jain, Rekha;

    Reference No: QM0218TEC Pages: 11 Published on: 1, January, 1989

    Abstract: This note examines the architecture of some 32-bit chips namely Intel's 80386, Motorola's 68020 and Zilog's Z 80000. The architecture is evaluated along various dimensions, viz. number, size, and type of registers; data types and types of instructions; facilities for address translation; support for system software; support for user programs; and ability to ... More

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  12. Presentation Software for Classroom Teaching

    Authors: Rao, V Venkata;

    Reference No: CISG0028TEC Pages: 10 Published on: 22, March, 1995

    Abstract: Presentation Graphics Software packages are primarily meant for business presentations; hence, they can be used for preparing the display part of any presentation, particularly of presentations made in a classroom. This note discusses the advantages and disadvantages of using presentation graphics for classroom teaching. It also enlists common features of ... More

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  13. Implementing Enterprise Resource Planning Package at Group Ashima

    Authors: Jain, Rekha;

    Reference No: CISG0051 Pages: 13 Published on: 11, March, 1999

    Abstract: Implementing an integrated information system such as Enterprise Resource Planning (ERP) promises tremendous benefits to the organization. However, there are several challenges and issues that organizations face while attempting to implement such a package. Examples include review of adoption of new business processes, integration of business processes across different departments, ... More

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  14. MP Trust Hospital

    Authors: Ramani, K V;

    Reference No: CMHS0015 Pages: 8 Published on: 1, January, 1998

    Abstract: This case addresses the concerns of a hospital in providing medical care to its patients - both inpatients and outpatients. These concerns have become very serious of late, since the costs for providing quality health care has been increasing in recent few years. Critical success factors for the hospital's performance ... More

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