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Search results for 'marketing cases 202'

Related Searches: marketing cases 2020, marketing cases 2021, marketing cases 2025, marketing cases 2023, marketing cases 202'

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  1. San-Burn: Burning Issues of a Founder

    Authors: Jayswal, Mitesh; Roy, Subhadip; Paidipati, Kiran Kumar;

    Reference No: MAR0559 Pages: 8 Published on: 6, January, 2026

    Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More

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  2. Gazra Café: Managing Two Ends of a Rainbow

    Authors: Mohapatra, Subhalaxmi; Roy, Subhadip;

    Reference No: CIIE0042 Pages: 9 Published on: 12, October, 2026

    Abstract: Gazra Café, the first eatery in Gujarat to be managed by the LGBTQIA+ community, is a unique initiative started by the royal family of Baroda (Vadodara) in 2022 with an objective to include inclusivity in business. The café garnered a good amount of interest among customers and the employees because of ... More

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