Search results for 'marketing cases'

Authors: Banerjee, Arindam;

Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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Authors: Jayswal, Mitesh; Roy, Subhadip; Paidipati, Kiran Kumar;

Reference No: MAR0559 Pages: 8 Published on: 6, January, 2026

Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More

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Authors: Purohit, Sonal; Gupta, Seema;

Reference No: CIIE0008 Pages: 16 Published on: 20, December, 2017

Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More

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Authors: Nathan, S V; Bhandari, Labdhi R;

Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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Authors: Ghosh, Ranjan Kumar; Tank, Nikita; John, Jannet;

Reference No: CMA0821 Pages: 16 Published on: 27, September, 2021

Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More

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Authors: Desai, D K;

Reference No: CMA0020 Pages: 19 Published on: 1, January, 1965

Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More

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Authors: Desai, D.K.; Murty, A G K;

Reference No: CMA0140 Pages: 15 Published on: 1, January, 1967

Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More

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Authors: Verma, Sanjay; Thakuria, Shubhi;

Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

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Authors: Basant, Rakesh; Karthik, D;

Reference No: CIIE0005 Pages: 12 Published on: 16, February, 2016

Abstract: The case describes the situation faced by the chairperson of CIIE with respect to commercialization of innovation of one of the incubatee companies. The incubatee had been working on a prototype of a flow monitor for IV fluids since his diploma days and won the competition organized by CIIE for ... More

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Authors: Rao, H Raghav; Bose, Indranil; Bhattacharya, Samadrita; Lahiri, Saikat;

Reference No: IS0147 Pages: 21 Published on: 2, August, 2024

Abstract: The case study focuses on Arvind Fashions’ transformation into an omnichannel fashion retailer in India. It describes how the company embraced digital strategies to stay ahead of industry disruptions. The strategic shift involved creating a separate arm, Arvind Internet, to drive technology innovation. Arvind Fashions focused on integrating online and ... More

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