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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'

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  1. Suta: Genesis and Growth of a Slow-Fashion Saree Brand in India

    Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

    Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

    Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

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  2. Institute of Skill Development and Training - An "Eye" on Strategic Cost Efficiency

    Authors: Desai, Naman;

    Reference No: F&A0551 Pages: 5 Published on: 22, May, 2020

    Abstract: The Institute of Skill Development and Training (ISDT) was established in 2009 by a Nashik based entrepreneur, Yogesh Kothari. ISDT started as a two-person operation in 2009, and has now grown into a 32-employee operation with presence in 18 states in India. ISDT provides training to opticians to improve their eye testing services. ... More

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  3. WHRRL: Facilitating Agricultural Finance through Block-Chain Technology

    Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

    Reference No: CMA0823 Pages: 19 Published on: 15, April, 2021

    Abstract: The agricultural financial market in India was still underdeveloped, in part because the formal financial sector viewed the rural population in general and agriculture, in particular, to be high-risk. Warehouse receipt financing (WHR Financing) is a financial instrument that provides farmers and traders with access to working capital by allowing ... More

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  4. MILAAP - Crowdfunding for All: Helping Patients by Facilitating Philanthropy

    Authors: Chandwani, Rajesh; Vimalkumar, M; Singh, Jang Bahadur; Asthana, Sonal;

    Reference No: IS0142 Pages: 8 Published on: 15, November, 2021

    Abstract: Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two ... More

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  5. Pramukh Swami Maharaj Shatabdi Mahotsav: Service-Orientation, People Management and Leadership

    Authors: Gupta, Vishal; Gandhi, Manan;

    Reference No: ADCLOD0004 Pages: 25 Published on: 25, November, 2024

    Abstract: The case presents details about how the organisation could inspire its volunteers to complete the project in time with minimal supervision and provide an amazing experience for the visitors. The PSM nagar was constructed within a span of 9 months (including the monsoon period in India from mid-June to September). It ... More

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  6. Eko: Scaling up a Fintech Start-up in Volatile Market and Regulatory Environments

    Authors: Vohra, Neharika; Ghoshal, Trisha; Sharma, Supriya; Mendonca, Valerie ;

    Reference No: CIIE0018 Pages: 22 Published on: 22, July, 2020

    Abstract: Eko India Financial Services Pvt. Ltd. started in 2007 as a business correspondent (BC) for banks, providing account-opening and cash-in/cash-out (CICO) services for non/underbanked Indian customers. Brothers Abhishek and Abhinav Sinha co-founded Eko. Over the years, responding to multiple opportunities that presented themselves and changing regulations, Eko developed a ... More

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  7. Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited

    Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

    Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

    Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

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  8. My T Brewer - Part B

    Authors: Mendonca, Valerie; Aggarwal, Ansita;

    Reference No: CIIE0026(B) Pages: 9 Published on: 16, March, 2022

    Abstract: Kasliwal and his team had been working on prototypes for a tea-brewing machine since 2013. After running out of funds, they decide to introduce the latest prototype in the market and test it for user experience. After receiving feedback from customers and observing them interact with the machine, they started designing ... More

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  9. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

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  10. Application of Science and Technology for Integrated Agriculture and Rural Development

    Authors: Gaikwad, V R;

    Reference No: CMA0623TEC Pages: 52 Published on: 1, January, 1985

    Abstract: Agriculture concerns practically the entire biomass-plants, animals, insects, micro-organisms. All these organic matter contain carbon and hydrogen and frequently nitrogen and phosphorous. Application of science and technology for converting the biomass in numerous products had a snowball effect on the process of industrialization and economic development. The process is already ... More

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  11. Understanding Scope of Agriculture

    Authors: Gaikwad, V R;

    Reference No: CMA0621TEC Pages: 5 Published on: 1, January, 1985

    Abstract: The vast canvas of agriculture covers plants, animals, insects, and micro-organisms, each covering numerous species and subspecies. It covers all forms of life and matter. This biomass is created by the sun's energy, and is primarily composed of three primary elements - carbon (C), Oxygen (O), and Hydrogen (H). Through ... More

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  12. The New Coffee Brand: Bili Hu and its Growth Trajectory

    Authors: Kaul, Asha; Singla, Chitra; Chaudhri, Vidhi ;

    Reference No: STR0487 Pages: 24 Published on: 30, December, 2024

    Abstract: Bili Hu, a premium coffee brand, was founded by Bharat Singhal in 2016. Born out of passion for premium coffee and the accompanying coffee experience, Bili Hu targeted elite customers, without losing sight of Gen Z customers, who wanted an experiential tryst with coffee. In a crowded market of multiple players ... More

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  13. Changing Landscape of Logistics in India with Multimodal Logistics Parks

    Authors: Dutt,Avi; Shrey,Apurva; Roy,Debjit; ;

    Reference No: CTL0001IN Pages: 23 Published on: 8, June, 2026

    Abstract: In the current scenario, when COVID-19 pandemic has thrown supply chains across the world off the charts, logistics efficiency and cost are extremely significant (The Impact of COVID-19 on Logistics, 2021). The aggregation that takes place in logistics parks helps in cost reduction and the bulk material handling with superior equipment ... More

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  14. Agrawal's 420: Challenges of Establishing and Growing a Traditional Business

    Authors: Jain, Abhinandan; Sureka, KK;

    Reference No: MAR0510 Pages: 24 Published on: 7, November, 2019

    Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More

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  15. INNOVATION LIVE: From Ideation to Concept Generation - An Altruistic Approach to Redesigning the Oxygen Concentrator

    Authors: Moses, Aditya Christopher; Chattopadhayay, Arka; Roy, Aritra ;

    Reference No: MAR0542EX Pages: 14 Published on: 24, July, 2024

    Abstract: This case encompasses the development of a much-needed innovation in the field of medical oxygen producing equipment, i.e. oxygen concentrators. Pained by the predicament of Indian citizens due to medical oxygen shortage due to the Covid-19 crisis, Rahul Mehra, a student and technology enthusiast, came up with a patentable ... More

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