Reference No: CIIE0015Pages: 22Published on: 13, August, 2019
Abstract: In 2006, four successful entrepreneurs decided to establish a world-class mega university. Initially, the project progressed slowly until Vineet Gupta was able to locate a small plot of land in Sonipat, Haryana. Forty-eight hours before the payment deadline, Ashish Dhawan and Sanjeev Bikchandani agreed to invest in their personal capital to ... More
Reference No: MAR0545Pages: 14Published on: 4, July, 2024
Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More
Reference No: BP0262Pages: 47Published on: 8, January, 2001
Abstract: The case describes the strategy formulation and implementation issues facing the top management of Torrent Pharmaceuticals Limited. In 1998, the company was among the top five pharmaceuticals companies in India. Significant domestic and international changes in the competitive, regulatory, and technological environment had threatened the sustenance of the performance of the ... More
Reference No: MAR0539Pages: 21Published on: 29, November, 2023
Abstract: In May 2022, Praneet Agarwal, Shashank Patidar and Shaurya Joshi—founders of WeSkill, a live, online “extracurricular” learning platform for children below the age of 14 years—were contemplating ways to sustain their business going forward. The venture, which had been launched in September 2020 when the entire world was fighting COVID-19, had ... More
Reference No: COMM0028Pages: 18Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
Reference No: PROD0314Pages: 25Published on: 9, January, 2017
Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More
Reference No: BP0420Pages: 21Published on: 8, January, 2018
Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More
Reference No: BP0220(A)Pages: 11Published on: 1, January, 1990
Abstract: This case describes the organization and proceedings of the first business planning conference of Power Projects and Products Limited. The company's profile and motivations for organizing the first business planning conference are presented as background information. Mr Ravindra Gupta, Divisional Manager (Human Resource Development), is required to review the outcome ... More
Reference No: CIIE0018Pages: 22Published on: 22, July, 2020
Abstract: Eko India Financial Services Pvt. Ltd. started in 2007 as a business correspondent (BC) for banks, providing account-opening and cash-in/cash-out (CICO) services for non/underbanked Indian customers. Brothers Abhishek and Abhinav Sinha co-founded Eko. Over the years, responding to multiple opportunities that presented themselves and changing regulations, Eko developed a ... More
Reference No: ECO0069Pages: 9Published on: 1, January, 1970
Abstract: The case represents the beginnings of the agency house in India and the link between this kind of business and the establishment of the managing agency system. ... More
Reference No: CMA0773EXPages: 14Published on: 1, January, 1998
Abstract: This case deals with the paradox that the multipurpose activities enable some PACS to be viable and utility oriented, while others are neither viable nor utility oriented. This case seeks to find out whether differences in management, infrastructure, size and nature of the operation, etc. of the two PACS, could ... More
Reference No: CIIE0027Pages: 17Published on: 12, October, 2021
Abstract: The business model adopted by Aggois model aimed at resolving the problem of farmer financing — particularly, the lack of receivables financing, which left them (farmers) with no option but to choose between high rates with delayed payments under MSP or prompt payments at lower rates in private transactions.
The product ... More
Reference No: MAR0555Pages: 12Published on: 26, February, 2025
Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More
Reference No: F&A0582EXPages: 4Published on: 31, December, 2025
Abstract: MomoLand DXB is a neighbourhood food-truck business in Dubai’s Al Karama district, founded by an Iranian couple in the 1980s. Known for its authentic kebabs, wraps, and juices, the truck enjoys steady patronage and strong local recognition. As the founders plan retirement, they offer the business to Nirmal Uniyal, ... More
Reference No: CIIE0021Pages: 16Published on: 15, October, 2020
Abstract: This case describes the evolution of MHFC, a player in the Indian informal housing sector. As a new entrant offering micro home loans to the financially excluded lower income families of urban India in 2008, MHFC had grown to an annual number of 18,000 loans worth INR 8 billion with an average ticket ... More
