Reference No: COMM0028Pages: 18Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
Reference No: CIIE0021Pages: 16Published on: 15, October, 2020
Abstract: This case describes the evolution of MHFC, a player in the Indian informal housing sector. As a new entrant offering micro home loans to the financially excluded lower income families of urban India in 2008, MHFC had grown to an annual number of 18,000 loans worth INR 8 billion with an average ticket ... More
Reference No: CIIE0019Pages: 14Published on: 28, August, 2020
Abstract: Medical record technology has come a long way from paper-based medical records to Electronic Health Records (EHR). EHRs, if adopted successfully, provide tremendous potential to improve healthcare outcomes across the country. However, they come with a unique set of risks that need to be understood before venturing into the space. ... More
Reference No: CIIE0008Pages: 16Published on: 20, December, 2017
Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More
Reference No: MAR0510Pages: 24Published on: 7, November, 2019
Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More
Reference No: CIIE0030Pages: 19Published on: 26, February, 2025
Abstract: Dozee was established in 2015 by Mudit Dandwate and Gaurav Parchani, when they were both 31 years old. Dandwate and Parchani quit high-paying, high-tech jobs to begin working on ideas for a health tech start-up in India. Building on the concept of ballistocardiography and using software that incorporated Artificial Intelligence and Machine ... More
Reference No: CIIE0013Pages: 15Published on: 22, March, 2019
Abstract: AuthBridge is a leading Background Screening & Risk Assessment Company. Founded in 2005, its mission is to be among the top and dominant in every line of business it undertakes with its creative, continually improving solutions. AuthBridge has 200 clients in 2015, and wishes to grow to serve 2000 clients by 2020. The case outlines the ... More
Reference No: MAR0546Pages: 23Published on: 30, August, 2024
Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More
Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: CIIE0022Pages: 13Published on: 14, December, 2020
Abstract: In 2014, Vishal Singhi, a young entrepreneur, established Enrich Development Private Limited (EDPL). EDPL is a small skill Development consulting firm based out of Jaipur, India. EDPL provided consultancy services to third-party agencies to acquire, implement and evaluate the Skill Development projects sponsored by the Government of India. EDPL's founder realized ... More
