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Search results for 'marketing cases 2'

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  1. Kotis Power Tillers (A)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

    Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

  2. Landvi Marketing Society (B) **

    Authors: George, P S;

    Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

    Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

  3. Loans for Fertilizer Distribution

    Authors: Desai, D K;

    Reference No: CMA0239 Pages: 6 Published on: 19, October, 1972

    Abstract: A leading bank in Western India advertised loan facilities available to fertilizer distributors. Looking to the scope of fertilizer consumption in Gujarat, two firms applied for a loan of Rs 2.2 lakh and Rs 1 lakh respectively. All the required information was provided in the application form. Having received the applications, the ... More

  4. Analysis of Cost and Profit Performance of a Modern Rice Mill Unit

    Authors: Sharan, Girja; Mathur, D P;

    Reference No: CMA0228 Pages: 7 Published on: 14, August, 1972

    Abstract: The case deals with the cost structure of Modern Rice Mill Plant. ... More

  5. Gujarat Agro-Industries Corporation Limited, Ahmedabad **

    Authors: George, P S;

    Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

    Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

  6. Sanand Taluka Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

    Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

  7. Offtake of Fertilizers and Credit Needs at Farm Level **

    Authors: Desai, D K; Desai, B. M;

    Reference No: CMA0197 Pages: 7 Published on: 20, August, 1970

    Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More

  8. Hybrid Maize Seed Maintenance of Inbred Lines **

    Authors: Desai, D K;

    Reference No: CMA0035TEC Pages: 6 Published on: 20, December, 1966

    Abstract: Descriptive and analytical material for the case Pandya Farms Hybrid Maize Seed Production Programme [CMA 0042]. ... More

  9. Rural Banking: Performance, Critical Problems and Policies

    Authors: Desai, Bhupat M;

    Reference No: CMA0715TEC Pages: 13 Published on: 1, January, 1994

    Abstract: Rural Financial Institutions (RFIs) have been built over decades by appropriate changes in institutional (non-price policies) and the interest rate structures and processes. Four significant achievements are: improved access of marginal and small farmers to credit; remarkable rural financial deepening; somewhat diversified multi-product loans to farmers, inputs dealers and agro-marketing ... More

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