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  1. Remove This Item Discipline: Communication
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  1. Case (2)
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  1. Authority and Power

    Authors: Arul, M J; Pestonjee, D M;

    Reference No: OB0116TEC Pages: 4 Published on: 1, January, 1981

    Abstract: This article deals with the processes of authority and power. Power is defined as an influence over others, i.e., one's ability to cause change in the cognition, attitude, behaviour and/or emotion of others. Depending upon its various sources, eight different types of power have been distinguished. These are: ... More

  2. Holiday Planners and Resorts Limited

    Authors: Chhokar, Jagdeep S;

    Reference No: OB0182 Pages: 14 Published on: 1, January, 1990

    Abstract: The case centres around correspondence between three middle managers of an organization -- Holiday Planners and Resorts Ltd. The manager who initiated the correspondence was supposed to be coordinating a particular project. The other two managers were expected to contribute to the project, though they belonged to a different division. ... More

  3. Mrs. Varghese and Target Couple Register

    Authors: Satia, J K;

    Reference No: PSG0003 Pages: 8 Published on: 1, January, 1976

    Abstract: This case outlines the problems of an Auxiliary Nurse Midwife (ANM) in motivating new couples for acceptance of family planning. Her targets in the new plan are nearly two and a half times the target of the previous years, and six times her achievement of last year. She consulted The ... More

  4. Stress and Role in Context

    Authors: Pestonjee, D M;

    Reference No: OB0123TEC Pages: 10 Published on: 1, January, 1980

    Abstract: This article is aimed at discussing role and stress. It gives a brief discussion about role, and discusses in detail stress and its relation to role. The term "role" is defined and its various meanings are brought into focus. The various stress?inducing factors within the individual and also in ... More

  5. Leadership

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0086TEC Pages: 8 Published on: 1, January, 1976

    Abstract: The note attempts to highlight some of the definitions, theories, functions and the emergence of a leader. The issue whether the leader and leadership is a property of the group or is the characteristic of an individual is discussed. Fourteen functions that a leader can perform and its relationship with ... More

  6. Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry

    Authors: Deodhar, Satish Y; Fletcher, S M;

    Reference No: CMA0779TEC Pages: 9 Published on: 1, January, 2000

    Abstract: Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using error correction model, this note addresses the issue by estimating for long-run and short-run advertising sensitivity of ... More

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