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  1. The 'Uber of Procurement': BuyHive and its Growth Dilemma

    Authors: Kaul, Asha; Desai, Avani; Sharma, Sanjeev; Chakravarty, Urjani; Arora, Shubhda;

    Reference No: COMM0030 Pages: 17 Published on: 28, December, 2023

    Abstract: BuyHive, a sourcing platform, had been launched in 2020 during the pandemic. It was a Business-to-Business (B2B) tech-enabled sourcing and aggregator platform that connected buyers with suppliers using global sourcing experts and technology. After three years of organic growth, the company made projections, charting exponential growth of USD 600 million in ... More

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  2. Pennar Investor Services Private Limited (A)

    Authors: Monippally, M M;

    Reference No: COMM0001(A) Pages: 9 Published on: 8, November, 2002

    Abstract: Pennar Investor Services Private Limited (PISPL); a share registry company, was set up in 1994 by the Pennar Group of companies initially to service Pennar shareholders and then to take on similar work for other companies. The client companies were doing very well and the fees for maintaining the shares and ... More

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  3. Pennar Investor Services Private Limited (B)

    Authors: Monippally, M M;

    Reference No: COMM0001(B) Pages: 6 Published on: 8, November, 2002

    Abstract: Pennar Investor Services Private Limited (PISPL); a share registry company, was set up in 1994 by the Pennar Group of companies initially to service Pennar shareholders and then to take on similar work for other companies. The client companies were doing very well and the fees for maintaing the shares and ... More

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  4. Changing Perceptions and Transforming Outcomes : L&T Acquisition of Mindtree

    Authors: Kaul, Asha; Agarwalla, Sobhesh Kumar;

    Reference No: COMM0025 Pages: 22 Published on: 10, September, 2020

    Abstract: On March 18, 2019, Yuvraj Mehta, head Corporate Brand Management & Communications (CBMC) at Larsen & Toubro (L&T), heard about negative media narratives against L&T, following a high-profile merger and acquisition (M&A) between the company and Mindtree. Some of the allegations against L&T were “hostile takeover” and “destruction of Mindtree’ ... More

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  5. A Course on Critical Thinking and Written Communication: The WAC Model

    Authors: Sharma, Meenakshi;

    Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

    Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

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  6. Cummins India: Creating an Inclusive Workplace for Women

    Authors: Varkkey; Biju; Kulkarni, Vaibhavi;

    Reference No: HRM0242 Pages: 23 Published on: 27, February, 2019

    Abstract: The case describes Cummins India’s journey of implementing a large scale change to bring about gender diversity and inclusion (D&I) in their organization. The case underscores how this journey from 7% female representation (professional cadre) in 2005 to over 30% representation in the span of 12 years necessitated some tough decisions and ... More

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  7. Organization Structure, Design and Development (Parts I,III,IV)

    Authors: Garg, Pulin K;

    Reference No: OB0121TEC Pages: 11, 11, 8 Published on: 1, January, 1980

    Abstract: This note comprising five segments is exclusively based on the author's experience of design and development processes in the Indian context. The first part of the note states some of the commonalities observed across many organizations. The second part of the note provides a model of the dynamics of organization ... More

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  8. Parle Agro (India): Vision Realisation

    Authors: Kaul, Asha;

    Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

    Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

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  9. Aditya Kumar: Office Politics and Managing Upwards

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0236 Pages: 11 Published on: 15, October, 2019

    Abstract: The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green Living India Technologies Private Limited (GLIT), an organisation working in arena of sustainable products and technology. Aditya Kumar, who has had an excellent academic background and a fast track promotion after seven months of joining the ... More

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  10. Mrs. Varghese and Target Couple Register

    Authors: Satia, J K;

    Reference No: PSG0003 Pages: 8 Published on: 1, January, 1976

    Abstract: This case outlines the problems of an Auxiliary Nurse Midwife (ANM) in motivating new couples for acceptance of family planning. Her targets in the new plan are nearly two and a half times the target of the previous years, and six times her achievement of last year. She consulted The ... More

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  11. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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  12. Socialization and Alienation (Parts I & II) **

    Authors: Garg, Pulin K; Parikh, Indira J;

    Reference No: OB0099TEC(Part I & II) Pages: 5, 4 Published on: 1, January, 1976

    Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More

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  13. WMS(B): Restructuring Post Unitor Acqusition

    Authors: Sahay, Arvind; Bhatnagar, Deepti; Raghuram, G; Sharma, Yashoverman;

    Reference No: OB0204(B) Pages: 37 Published on: 19, August, 2008

    Abstract: In May 2005, the Wilh Wilhelmsen (WW) group took the decision of acquiring Unitor. The price was settled at 73.5 NOK. Despite obvious complementarity, it wasn't an easy decision. The acquisition had posed major challenges due to diversity in geographies, systems, products and markets. It was anticipated that this move would, mainly, ... More

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  14. Tata Nano in Singur: An (In)Fertile Landscape for Industrialization? (A)

    Authors: Rai, Rajnish;

    Reference No: PSG0146(A) Pages: 17 Published on: 13, June, 2023

    Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More

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  15. Broadband in the Backwaters: Ortel Communications Limited

    Authors: Jain, Rekha;

    Reference No: PSG0101 Pages: 26 Published on: 23, February, 2007

    Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More

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