Reference No: PSG0045Pages: 16Published on: 1, January, 1982
Abstract: The case traces the evolution of a rural health project in a backward district. It describes the reasons for the project team's work in this field and identifies its activities and their interrelationships. Managerial responses in terms of charges that have taken place in the project over time are presented. ... More
Reference No: BP0393Pages: 25Published on: 16, February, 2016
Abstract: This case describes the social cultural challenges confronted by Mr. Srikanth, President, Rotary Club, Chennai in making a village near Chennai in rural Tamil Nadu, Open Defecation Free (ODF). It highlights the role of a non-profit organization such as the Rotary Club and behavioural change consultants such as Feedback Foundation ... More
Reference No: OB0236Pages: 11Published on: 15, October, 2019
Abstract: The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green Living India Technologies Private Limited (GLIT), an organisation working in arena of sustainable products and technology. Aditya Kumar, who has had an excellent academic background and a fast track promotion after seven months of joining the ... More
Reference No: PSG0014Pages: 4 Published on: 1, January, 1979
Abstract: The case describes the rationale that underlies a new project of the Family Planning Association of India, in Banaskantha district. The project tries to create a deeper consciousness among the people regarding the health and educational status of women and children through an intensive educational programme in Deesa. Another feature ... More
Reference No: COMM0030Pages: 17Published on: 28, December, 2023
Abstract: BuyHive, a sourcing platform, had been launched in 2020 during the pandemic. It was a Business-to-Business (B2B) tech-enabled sourcing and aggregator platform that connected buyers with suppliers using global sourcing experts and technology. After three years of organic growth, the company made projections, charting exponential growth of USD 600 million in ... More
Reference No: OB0182Pages: 14Published on: 1, January, 1990
Abstract: The case centres around correspondence between three middle managers of an organization -- Holiday Planners and Resorts Ltd. The manager who initiated the correspondence was supposed to be coordinating a particular project. The other two managers were expected to contribute to the project, though they belonged to a different division. ... More
Reference No: PSG0146(A)Pages: 17Published on: 13, June, 2023
Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More
Reference No: COMM0009Pages: 31Published on: 27, August, 2012
Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More
Reference No: PSG0146(B)Pages: 4Published on: 13, June, 2023
Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More
Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
Reference No: PSG0025Pages: 17Published on: 1, January, 1977
Abstract: The case is based on an interview with the organizing secretary of the Lodhi branch of Family Planning Association where he relates his functions, the methods of data collection and record keeping, the evaluation system for the branch, the flexibility the branches enjoy vis-a-vis selection of projects, the criteria of ... More
Reference No: PSG0015TECPages: 5 Published on: 1, January, 1979
Abstract: The comprehensive model family planning clinics (CMFPC) are the only service units offering some specialized services. However there are other clinics outside FPAI system offering similar services. Therefore, some doubts have been raised by FPAI volunteers about the cost effectiveness of CMFPCs. The note outlines the activities of CMFPCs, including ... More
