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22 item(s) were found using the following search criteria
  • Authors: Singla, Chitra

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  1. TEGA Industries Ltd: Journey of an Indian MNC (Part A)

    Authors: Singla, Chitra; Singh, Bulbul;

    Reference No: STR0451(A) Pages: 29 Published on: 31, December, 2020

    Abstract: Madan Mohanka set up Tega Industries Ltd in 1976 to manufacture abrasion-resistant rubber mill lining products used in the mining and mineral processing industries. In 2006, as part of its inorganic expansion strategy, Tega bought a mill-liner company in South Africa. Buoyed by this growth, two acquisitions were made in Australia and ... More

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  2. TEGA Industries Ltd: Journey of an Indian MNC (Part B)

    Authors: Singla, Chitra; Singh, Bulbul;

    Reference No: STR0451(B) Pages: 9 Published on: 31, December, 2020

    Abstract: Madan Mohanka set up Tega Industries Ltd. in 1976 to manufacture abrasion-resistant rubber mill lining products used in the mining and mineral processing industries. In 2011, as part of its inorganic expansion strategy, Tega bought a company in Chile. However, post-acquisition, several managerial, legal and commercial problems crept up in its manufacturing ... More

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  3. Moodcafe: From Idea Conception to Raising Funds

    Authors: Singla, Chitra; Sethuram, Shridhar; Jena, Sanjay Kumar;

    Reference No: CIIE0023 Pages: 17 Published on: 25, October, 2021

    Abstract: The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two ... More

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  4. Singhania Vs Singhania

    Authors: Jena, Sanjay Kumar; Singla, Chitra;

    Reference No: STR0465 Pages: 27 Published on: 31, March, 2022

    Abstract: The case describes the journey of Raymond Group, an Indian family business group. The case focuses on the dispute between Vijaypat Singhania and his son, Gautam Singhania, over a “housing agreement”. The case has been prepared using data only from secondary sources. Therefore, it is information rich and narrates both ... More

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  5. Toward Purity in Indian Jewellery Markets: Hallmarking Initiatives by BIS

    Authors: Kaul, Asha; Singla, Chitra;

    Reference No: STR0479 Pages: 18 Published on: 29, December, 2023

    Abstract: Set in 2021, the case presents the challenges faced by the Bureau of Indian Standards (henceforth BIS) in its journey of hallmarking gold in India - from voluntary hallmarking in 2000 to mandatory hallmarking in 2021. As a government organisation, BIS was tasked with the responsibility of protecting consumer interest and increasing export ... More

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  6. The New Coffee Brand: Bili Hu and its Growth Trajectory

    Authors: Kaul, Asha; Singla, Chitra; Chaudhri, Vidhi ;

    Reference No: STR0487 Pages: 24 Published on: 30, December, 2024

    Abstract: Bili Hu, a premium coffee brand, was founded by Bharat Singhal in 2016. Born out of passion for premium coffee and the accompanying coffee experience, Bili Hu targeted elite customers, without losing sight of Gen Z customers, who wanted an experiential tryst with coffee. In a crowded market of multiple players ... More

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  7. Eye-Q: Building a Scalable Business Model

    Authors: Singla, Chitra; Jena, Sanjay Kumar; Sethuram, Shridhar; Goel, Soumya;

    Reference No: CIIE0032 Pages: 19 Published on: 11, April, 2025

    Abstract: On April 15, 2009, Rajat Goel and Dr Ajay Sharma, the co-founders of Eye-Q hospitals, a super-specialty chain of eye care hospitals in north India, were reviewing their current business model of providing quality eye care at affordable prices in Tier II and Tier III cities. They had thought their business model ... More

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  8. Eye-Q: Navigating Scalability Dilemmas

    Authors: Goel, Soumya; Singla, Chitra;

    Reference No: CIIE0037 Pages: 28 Published on: 23, September, 2025

    Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More

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