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  • Authors: Setia, Pankaj

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  1. Alternate Pathways for Leveraging Digital Technologies in Indian Agriculture

    Authors: Setia, Pankaj; Vemireddy, Vidya; Rathi, Manisha;

    Reference No: CDT0001 Pages: 24 Published on: 12, October, 2021

    Abstract: The case highlights the presence of the digital divide and information divide in agriculture. It suggests two alternative pathways to enhance digital adoption –- human augmented and technology driven. Building upon the fundamental differences in pathways of the above two options –- video dissemination being largely human-augmented, and FarmBeats being ... More

  2. Indian MSMEs Navigating the Digital Landscape: An Industry Note

    Authors: Setia, Pankaj; Tiwari, Tara;

    Reference No: CDT0002IN Pages: 19 Published on: 31, December, 2024

    Abstract: In the dynamic Indian business environment, Micro, Small, and Medium Enterprises (MSMEs) are digitising rapidly. The Government of India (GoI) is catalysing the digitisation of MSMEs through various initiatives via its Digital India programme. This technical note (a) explains the digital transformation of the MSMEs ecosystem in India; (b) provides ... More

  3. ONDC: Catalysing Digital Transformation in India's E-Commerce Landscape

    Authors: Tiwari, Tara; Setia, Pankaj;

    Reference No: CDT0003 Pages: 17 Published on: 10, October, 2025

    Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More

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