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  • Authors: Rao, C P

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  1. Super Textiles Limited

    Authors: Rao, C P;

    Reference No: MAR0079 Pages: 4 Published on: 1, January, 1969

    Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More

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  2. Fine Fabrics Exports Limited**

    Authors: Rao, C P;

    Reference No: MAR0080 Pages: 7 Published on: 1, January, 1969

    Abstract: This case deals with the problems of an overseas customer. Various problems arising out of exporters' lack of knowledge about the importing country, customer expectations in the overseas market, and the shipping arrangement for transporting the goods to the market are emphasized. The intricacies of customer relationship and problems of ... More

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  3. Amar Engineering Company Limited**

    Authors: Rao, C P;

    Reference No: MAR0081 Pages: 16 Published on: 1, January, 1969

    Abstract: This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme. ... More

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