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  • Authors: Mukherjee, Saral

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  1. Marico: Disintermediating the Copra Supply Chain

    Authors: Mukherjee, Saral; Raghuram, G;

    Reference No: PROD0293 Pages: 20 Published on: 31, July, 2008

    Abstract: The traditional copra supply chain involved coconut farmers, copra converters, traders in terminal markets, up-country traders, traders in futures markets, different kinds of brokers, and millers who converted copra into coconut oil. Marico was a major player in the branded coconut oil market in India and needed to procure almost 15 ... More

  2. INDAL - Belur Works

    Authors: Mukherjee, Saral;

    Reference No: PROD0286 Pages: 20 Published on: 14, December, 2005

    Abstract: The Belur Plant of indal is facing a significant increase in power tariffs. Power tariffs have significant influence in shaping the competitive advantage of firms in the aluminum industry. The extent to which this increase in power tariff would affect the competitive position of indal needs to be examined. A ... More

  3. Bayer CropScience: Science for a Better Supply Chain

    Authors: Mukherjee, Saral; Raghuram, G;

    Reference No: PROD0290 Pages: 15 Published on: 24, May, 2007

    Abstract: Bayer CropScience is a world leader in the crop protection business. Significant challenges exist in ensuring availability of pesticides to farmers spread all over India. Indian agriculture is predominantly rain fed and crucially depends on the seasonal monsoon. Different pests may attack the standing crop during different phases of the ... More

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