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  • Authors: Jain, Abhinandan K

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  1. Tega Industries (C1)

    Authors: Mohanka, Madan; Jain, Abhinandan K;

    Reference No: MAR0506 Pages: 16 Published on: 2, January, 2020

    Abstract: In September 1977, Madan Mohanka, Managing Director of Tega Industries, a startup organisation, was reviewing the marketing strategy and plan for introducing new improved wear resistant rubber products in India in mining and metal processing industries. The case describes: products, product characteristics, potential market, likely demand, customer behaviour, current and likely ... More

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  2. Tega Industries (C1): Supplement

    Authors: Jain, Abhinandan K; Mohanka, Madan;

    Reference No: MAR0506S Pages: 3 Published on: 2, January, 2020

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  3. Maheshwar Filling Station, Bopal

    Authors: Dixit, M R; Jain, Abhinandan K; Bhat, Ramesh; Maheshwari, Sunil Kumar;

    Reference No: BP0317 Pages: 7 Published on: 14, July, 2006

    Abstract: The case describes the situation faced by an Executive Sales Officer in justifying the investment in the dealership faced with low sales and mounting competition for improving the performance of the dealership. The case describes the infrastructure available at the outlet, the market in and around the dealership, competitor performance, ... More

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  4. TI Cycles: New Product Strategy (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(A) Pages: 17 Published on: 2, December, 2002

    Abstract: This case describes the situation of TI Cycles in 1997. The Vice President, and General Manager of the company are required to assess the opportunities for new product development to accelerate the growth and competitiveness of TI Cycles. The case provides the background for identifying product market opportunities for improving the ... More

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  5. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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  6. TI Cycles: Corporate Strategy (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0282(A) Pages: 16 Published on: 2, December, 2002

    Abstract: This case presents the dilemma of Mr. Ramkumar, General Manager of Finance, of Tube Investments of India Limited. Ramkumar has been asked to take up the leadership of TI Cycles. If he decides to accept the offer, it would be the first general management assignment for him. There are career ... More

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  7. TI Cycles: Corporate Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0282(B) Pages: 12 Published on: 2, December, 2002

    Abstract: This case describes the initiatives of Ramkumar who took over as the Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. The protagonist Ramkumar is expected to review the performance and decide ... More

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  8. TI Cycles: Corporate Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0282(C) Pages: 29 Published on: 2, December, 2002

    Abstract: This case describes the performance, competitive situation, and regulatory environment of TI Cycles in 2000-01. It presents the key initiatives of the management of TI Cycles between 1994-95 and 2000-01 in manufacturing, internationalization, new product development, organizational restructuring and new culture building. Mr. Hari, the new President of TI Cycles ... More

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  9. Cosmo Films Limited: Market Orientation

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

    Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

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  10. Cosmo Films Limited: Operations at Aurangabad (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0286 Pages: 14 Published on: 23, January, 2003

    Abstract: This case describes the tasks faced by Ranabir Mukherjee, recently appointed Vice President (Operations), in comprehending the operations of Cosmo Films, a company in the business of packing films, and developing a strategy and plans for enhancing effectiveness and efficiency. It presents the background of the company, the outcome of ... More

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  11. Cosmo Films Limited: Operations at Aurangabad (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0287 Pages: 24 Published on: 23, January, 2003

    Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, in enhancing the effectiveness and efficiency of all aspects of operations at their production plant in Waluj, Aurangabad and affecting a turnaround. It describes the changes effected and ... More

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  12. Cosmo Films Limited: Corporate Strategy (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0288 Pages: 22 Published on: 23, January, 2003

    Abstract: This case focuses on the task before Mr. Sushil Mittal who has been asked to takeover as the profit centre head of Cosmo Films Limited, a company in the business of packing films. He is required to formulate and implement a turnaround strategy. The case provides details like the background ... More

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  13. Hindustan Petroleum Corporation Limited

    Authors: Maheshwari, Sunil Kumar; Jain, Abhinandan K; Dixit, M R; Bhat, Ramesh;

    Reference No: BP0315 Pages: 18 Published on: 11, July, 2006

    Abstract: The case describes how strategic changes could be undertaken in a large oil sector company through management development programmes (MDPs). Hindustan Petroleum Corporation Limited (HPCL) has been conducting MDPs for its sales officers in the retail business division since two years. This initiative was based on recommendations and efforts of ... More

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  14. Cosmo Films Limited: Corporate Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0289 Pages: 39 Published on: 23, January, 2003

    Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, to turnaround the company. It provides an opportunity to develop an integrated scheme for evaluating the turnaround of Cosmo Films Limited. The company had been losing around Rs. ... More

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