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Authors: Jain, Abhinandan; Sureka, KK;

Reference No: MAR0510 Pages: 24 Published on: 7, November, 2019

Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More

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Authors: Mohanka, Madan; Jain, Abhinandan K;

Reference No: MAR0506 Pages: 16 Published on: 2, January, 2020

Abstract: In September 1977, Madan Mohanka, Managing Director of Tega Industries, a startup organisation, was reviewing the marketing strategy and plan for introducing new improved wear resistant rubber products in India in mining and metal processing industries. The case describes: products, product characteristics, potential market, likely demand, customer behaviour, current and likely ... More

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Authors: Jain, Abhinandan K; Mohanka, Madan;

Reference No: MAR0506S Pages: 3 Published on: 2, January, 2020

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Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

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Authors: Dixit, M R; Jain, Abhinandan K; Bhat, Ramesh; Maheshwari, Sunil Kumar;

Reference No: BP0317 Pages: 7 Published on: 14, July, 2006

Abstract: The case describes the situation faced by an Executive Sales Officer in justifying the investment in the dealership faced with low sales and mounting competition for improving the performance of the dealership. The case describes the infrastructure available at the outlet, the market in and around the dealership, competitor performance, ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0280(A) Pages: 17 Published on: 2, December, 2002

Abstract: This case describes the situation of TI Cycles in 1997. The Vice President, and General Manager of the company are required to assess the opportunities for new product development to accelerate the growth and competitiveness of TI Cycles. The case provides the background for identifying product market opportunities for improving the ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0282(A) Pages: 16 Published on: 2, December, 2002

Abstract: This case presents the dilemma of Mr. Ramkumar, General Manager of Finance, of Tube Investments of India Limited. Ramkumar has been asked to take up the leadership of TI Cycles. If he decides to accept the offer, it would be the first general management assignment for him. There are career ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0282(B) Pages: 12 Published on: 2, December, 2002

Abstract: This case describes the initiatives of Ramkumar who took over as the Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. The protagonist Ramkumar is expected to review the performance and decide ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0282(C) Pages: 29 Published on: 2, December, 2002

Abstract: This case describes the performance, competitive situation, and regulatory environment of TI Cycles in 2000-01. It presents the key initiatives of the management of TI Cycles between 1994-95 and 2000-01 in manufacturing, internationalization, new product development, organizational restructuring and new culture building. Mr. Hari, the new President of TI Cycles ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0286 Pages: 14 Published on: 23, January, 2003

Abstract: This case describes the tasks faced by Ranabir Mukherjee, recently appointed Vice President (Operations), in comprehending the operations of Cosmo Films, a company in the business of packing films, and developing a strategy and plans for enhancing effectiveness and efficiency. It presents the background of the company, the outcome of ... More

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