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Authors: Tripathi, Sanjeev; Abhishek;

Reference No: MAR0426EX Pages: 21 Published on: 21, November, 2012

Abstract: With the retail landscape becoming increasingly competitive, retailers tend to differentiate themselves through innovative pricing strategies. One practice that is become increasingly common is that of Price Guarantees. This in-class exercise allows for a dynamic situation wherein retailers change the prices depending on the response from the customers. The exercise ... More

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Authors: Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav;

Reference No: MAR0395 Pages: 34 Published on: 13, May, 2008

Abstract: SEWA is a large women based organization that has been empowering women through making them self reliant. It has taken up ICT as a new initiative, to empower them. The case describes the genesis of the organization and the activities. It explores the process that SEWA followed for designing and ... More

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Authors: Tripathi, Sanjeev; Abhishek;

Reference No: MAR0399EX Pages: 12 Published on: 8, April, 2008

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Authors: Sinha, Piyush Kumar; Abhishek;

Reference No: MAR0411(A) Pages: 10 Published on: 14, December, 2009

Abstract: The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. The portal has so far been managed by the husband-wife team. On completion of ... More

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Authors: Goel, Abhishek; Vohra, Neharika;

Reference No: OB0200 Pages: 18 Published on: 24, January, 2007

Abstract: A commonplace issue in organizations is handling larger than life leaders. These leaders often have larger than life status in their field and the organization usually gets overwhelmed with the presence of such leaders. Sometimes narcissism in leaders potentially hurts the organization in the long run. This case highlights a ... More

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Authors: Abhishek;

Reference No: MAR0431 Pages: 18 Published on: 6, June, 2013

Abstract: SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load factor, generated wide publicity due to unprecedented nature of offer in highly competitive market. The case ... More

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Authors: Abhishek;

Reference No: MAR0432 Pages: 11 Published on: 6, June, 2013

Abstract: Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In order to counter the threat of the proposed trade promotion by the competitor, SI team ... More

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Authors: Abhishek; Koshy, Abraham;

Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

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Authors: Abhishek; Saxena Richa;

Reference No: RJMC0032 Pages: 12 Published on: 5, May, 2014

Abstract: SAATH is among the most respected NGOs of India catering to the needs of slum-dwellers by training them in different livelihood programs. About one and half years ago, the NGO launched Nirman program to train the workers of construction sector. After initial experimentation with processes, the Executive Director of SAATH, ... More

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Authors: Abhishek;

Reference No: MAR0449TEC Pages: 7 Published on: 14, July, 2014

Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More

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