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  • Authors: Tripathi, Sanjeev

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  1. Marketing Communication and Planning

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0452TEC Pages: 13 Published on: 30, March, 2015

    Abstract: This article provides a strategic overview of essential elements of marketing communication and communication planning. The starting point for to any marketing communication is its objective accordingly this article first discusses various objectives of a communication plan. Next it elaborates on various media vehicles that are available for the purpose ... More

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  2. The Quest for Gold: Communications Challenge

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0475 Pages: 18 Published on: 16, February, 2016

    Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More

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  3. South Asian Games 2016: The dash to the North East

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0484 Pages: 31 Published on: 10, May, 2016

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  4. Fruitzone India Limited (A): Designing the Research Questions

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(A) Pages: 8 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IM)) to ... More

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  5. Fruitzone India Limited (B): Designing the Research Questionnaire

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(B) Pages: 4 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company is conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how Fruitzone India Limited conducts an exploratory research ... More

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  6. Fruitzone India Limited (C): Data Collection & Analysis

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(C) Pages: 27 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research ... More

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  7. Fruitzone India Limited (D): Additional Conclusive Research

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(D) Pages: 6 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. After they had completed the confirmatory research they still had ... More

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  8. Ticket Pricing in Sports

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0478TEC Pages: 13 Published on: 17, March, 2016

    Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More

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  9. Selling Sketches - The Case of Artistically Yours (A)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(A) Pages: 18 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he ... More

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  10. Selling Sketches - The case of Artistically Yours (B)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(B) Pages: 17 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More

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