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  • Authors: Mukhopadhyay, Sipra

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  1. The Launching of Kranti

    Authors: Seetharaman, S P; Mukhopadhyay, Sipra;

    Reference No: CMA0628 Pages: 9 Published on: 1, January, 1986

    Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More

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  2. Mathematica Limited

    Authors: Dholakia, Nikhilesh; Mukhopadhyay, Sipra;

    Reference No: MAR0162 Pages: 11 Published on: 1, January, 1977

    Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More

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  3. Tourism

    Authors: Bhatt, Sanjeev; Mukhopadhyay, Sipra;

    Reference No: MAR0297TEC Pages: 22 Published on: 1, January, 1988

    Abstract: This note traces the history of tourism behaviour, and depicts the current significance of the industry in terms of both traffic volume and receipts in money terms. It also explains the significance of the phenomenon in India. It provides a socioeconomic profile of tourists visiting India. ... More

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  4. Security Belt Limited

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

    Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

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  5. Communication Strategy

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0316 Pages: 13 Published on: 25, June, 1998

    Abstract: This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour. ... More

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