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  • Authors: Jaiswal, Anand Kumar

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  1. Fugumobile: Breaking New Grounds in China

    Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

    Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

    Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

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  2. SEWA Trade Facilitation Centre

    Authors: Ghosh, Atanu; Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: BP0329 Pages: 20 Published on: 10, August, 2009

    Abstract: STFC started with the noble cause of providing employment opportunities to poor rural women by engaging them in their traditional skill based artisan work. They have achieved a turnover of Rs. 5 crores and are now examining various options and associated challenges for further growth in the very competitive and complex ... More

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  3. Uttar Pradesh State Electricity Board: Managing Transitions

    Authors: Pandey, Neeraj; Jaiswal, Anand Kumar;

    Reference No: BP0331 Pages: 18 Published on: 5, October, 2009

    Abstract: This case discuses the process of unbundling and restructuring of Uttar Pradesh State Electricity Board (UPSEB). The UPSEB had accumulated losses of Rs. 6500 crores by year 2000. The state government trifurcated UPSEB into three separate corporations, each handling generation, transmission and distribution of power. There was strong protest against the trifurcation ... More

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  4. Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid

    Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

    Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

    Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

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  5. CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(A) Pages: 22 Published on: 17, August, 2007

    Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More

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  6. CavinKare Private Limited (B): Entry into Soaps and Detergents Market

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(B) Pages: 13 Published on: 17, August, 2007

    Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More

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  7. Barista Coffee Company Limited

    Authors: Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay;

    Reference No: MAR0387 Pages: 21 Published on: 20, August, 2007

    Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More

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  8. Dettol: Managing Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani;

    Reference No: MAR0388 Pages: 32 Published on: 20, August, 2007

    Abstract: This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was introduced in India, it has steadily created a deep entrenched position in the mind ... More

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  9. Note on Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani;

    Reference No: MAR0388TEC Pages: 4 Published on: 20, August, 2007

    Abstract: This note provides an overview of brand extension management. It discusses how brand extensions can be classified and outlines various managerial advantages and disadvantages of extending existing brands. It also describes how consumers evaluate brand extensions and what contributes to their success and failure. ... More

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  10. Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

    Reference No: MAR0389 Pages: 9 Published on: 9, November, 2007

    Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More

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