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  • Authors: Bhatnagar, G S

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  1. Chaklasi Village Co-operative Cold Storage

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0198 Pages: 7 Published on: 11, December, 1970

    Abstract: The case depicts the problem in the formation of a cooperative society setting up a cold storage its utilization. It tells about the behaviour of different caste groups in relation to the running the uses of the cold storage. Students can led to identify the group problems in setting up ... More

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  2. Narsibhai and Prohibition **

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0199 Pages: 5 Published on: 11, December, 1970

    Abstract: The case is about leadership roles. It deals with a social situation where a village leader tries to influence drinking habits in a section of a community. While the leader is an acknowledged leader plays a functional role in agricultural economic activities, he is unable to influence a section of ... More

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  3. The Rural Community

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0244TEC Pages: 4 Published on: 7, February, 1973

    Abstract: The note tries to bring out certain differences describes the characteristics of the rural community. ... More

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  4. Reference Groups**

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0249TEC Pages: 4 Published on: 7, February, 1973

    Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More

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  5. Social System

    Authors: Bhatnagar, G S;

    Reference No: CMA0420 Pages: 5 Published on: 17, December, 1976

    Abstract: A social system constitutes the interaction of a plurality of individuals whose relations are patterned after a set of norms and expectations. When a system is analysed, the elements which make it a system and the processes which help the system to persist have to be taken into consideration. There ... More

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