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  • Authors: Basu, S K

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  1. Seasonal Demand in Marketing Analysis**

    Authors: Basu, S K;

    Reference No: CMA0397TEC Pages: 4 Published on: 2, September, 1976

    Abstract: The note discusses the major problems associated with seasonal demand of products, mainly in marketing, production, inventory, etc. A simplified illustration of the forecasting technique is incorporated in the note. ... More

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  2. Some Aspects of Rural Market Segmentation**

    Authors: Basu, S K;

    Reference No: CMA0398TEC Pages: 14 Published on: 2, September, 1976

    Abstract: The note discusses different aspects of market segmentation keeping in view the nature of the Indian rural market. A discussion on market segmentation is incorporated on the basis of distribution of land holdings. Disparities in disposable income, and consumer expenditure at the aggregate level with respect to the intersectoral flow ... More

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  3. Brand Switching and Brand Loyalty: Gain-Loss Analysis **

    Authors: Basu, S K;

    Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

    Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

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  4. Pricing of Products

    Authors: Moulik, T K; Basu, S K;

    Reference No: CMA0400TEC Pages: 8 Published on: 2, September, 1976

    Abstract: The note deals with the conceptual issues in pricing of products and discusses in some detail the implications of pricing policies in consumer and "industrial" product pricing. In addition, decision-making structure for price determination is discussed. ... More

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  5. Market Expansion of Textiles in Changing Rural Strata

    Authors: Moulik, T K; Basu, S K;

    Reference No: CMA0401 Pages: 12 Published on: 2, September, 1976

    Abstract: The case is formulated around different aspects of expansion of the textile market in the rural areas. It first deals with various possibilities of marketing textiles in the rural areas, which are mostly in the nature of "know your market" in the sphere of textile marketing. It then provides information ... More

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