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Most Popular cases

List of Most Popular Cases

  1. Food Corporation of India (D)

    Authors: Kulkarni, G R;

    Reference No: BP0091(D) Pages: 18 Published on: 1, January, 1976

    Abstract: Focuses on the personnel policy and organizational structure. ... More

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  2. Protein Foods Association

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0176 Pages: 15 Published on: 1, January, 1976

    Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More

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  3. Arun Ranganath Deshpande (D)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(D) Pages: 10 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  4. Tithwal Mills (G)

    Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

    Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

    Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

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  5. Punjab National Bank (C)

    Authors: Murthy, K R S;

    Reference No: BP0081(C) Pages: 5 Published on: 1, January, 1976

    Abstract: A sequel to the Punjab National Bank (B) (BP0082) case. It describes the bank officials reactions to the changes introduced by Mr Prakash Tandon [described in Case (B)]. It highlights the perceptions about the change agent and the problems created by the changes. ... More

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  6. Uttar Kashi Sahakari Dugdha Utpadak Sangh Limited **

    Authors: Gupta, V K;

    Reference No: CMA0396 Pages: 17 Published on: 15, March, 1976

    Abstract: The case deals with the problems in milk procurement by the cooperative milk producers union. To improve the present milk procurement system, an alternative system was developed for achieving maximum operational efficiency. ... More

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